Singapore – VICE’s agency Virtue in APAC has launched a new paid internship program called ‘Underground’ to discover the next generation of marketing creatives. Said program will run three times a year, and will launch its pilot in Singapore.

Three interns will be selected for each intake to work alongside Virtue’s teams in account management, strategy and creative, during three to four-month long placements at its regional hub in Singapore. Participants will gain exposure to all aspects of Virtue’s operations inline with its ‘borderless’ approach to work and belief that collaboration across the agency delivers strong outcomes for clients.

This program has been initiated, designed and developed by some of Virtue’s talents, including business director Victoria Fernandez, strategy director Zoe Chen and associate creative director Nuno Dores.

Applications are now open to all Singapore-based candidates – with no background in marketing required – for the next Virtue Underground which starts in August.

Successful candidates will shadow their respective teams, work on Virtue’s portfolio of leading regional and global clients, participate in new business pitches, have weekly check-ins and mentoring, targeted training sessions and will develop an ‘Underground Report’ on emerging cultural forces in Asia.

Fernandez said, “Virtue builds brands from inside culture and that’s why it is important for us to understand not just what’s happening now, but what’s coming next. Leveraging the power of VICE, including global and regional editorial insights and the latest platform analytics, Virtue Underground complements this by bringing culture shapers into the agency to learn what inspires them, while offering the opportunity to gain experience from some of the best in the industry and work on some of the world’s biggest brands.”

Mumbai, India Omnicom Media Group has launched the second edition of its Digital Bootcamp in collaboration with executive upskilling platform, ELEVES. The paid internship program aims to stimulate growth in an ever-changing business and keep propelling the industry forward in an ever-changing world. The primary goal of the OMG Digital Bootcamp is to provide a leg up in the competitive field of digital marketing for recent college grads.

This time, the second iteration of OMG‘s Digital Bootcamp will teach and nurture a bevy of digital marketing acolytes, with a focus on media strategy. Omnicom Media Group and its agencies will not only provide people a chance to learn and prove themselves, but they will also give them the opportunity to work full-time. For those interested in a career in media, this program, developed by some of the greatest in the profession, will provide an opportunity to gain practical experience.

As more and more businesses compete to make their presence known in the digital space and take advantage of the power provided by constantly evolving technology, budding talent need the right tools and guidance to navigate the ecosystem and learn how to use key platforms to strategize and run successful campaigns. The initiative promises to provide hands-on training and impart knowledge about the most in-demand digital skills.

Kartik Sharma, group CEO,of Omnicom Media Group India, said their continuing success, curiosity to explore new realms in media and the potential to become even better motivates them to constantly push the boundaries and set an example as a pioneering force in the industry. 

“With this returning edition of the Bootcamp, we seek to attract even more bright minds who believe in creating a digitally sustainable future with zero limitations. Some of our best experts will serve in collaboration as a guiding force in empowering and nurturing upcoming talent,” Sharma said.

Anand Chakravarthy, co-founder of ELEVES, commented, “We live in a very different world today than what it was even 3 years ago. As more brands and services move online to cater to the fast-growing internet population in India, Digital Marketing is key for their success. But this requires a practical perspective of digital platforms and how best to leverage them to build brands online. 

Chakravarthy added,“We are thrilled to partner with OMG and run the second batch of the Digital Ninja Bootcamp, where our faculty will give them hands-on and practical upskilling across key digital platforms.” 

The OMG Digital Bootcamp is now open for applications and invites fresh graduates with a Bachelor’s Degree in any field, including Engineering, Business Management and Advertising streams to take advantage of this exciting opportunity.