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Reddit launches first-ever in-house creative strategy agency for advertisers

California, USA – Social media platform and Internet forum site Reddit has announced the launch of KarmaLab, the platform’s first-ever creative strategy agency designed for advertisers in response to scaling their ads business across the United States and globally.

KarmaLab was previously operating under Reddit’s Creative Strategy function, and its transition as a sole creative agency is an effort to bolster its creative strategy offering with more dedicated resources as Reddit’s Ads business continues to grow and attract best-in-class talent.

KarmaLab is a team of creative and strategic minds — those who know the ins and outs of Reddit and are backed by media, marketing, and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and in culture.

It is aimed to be a full-service creative strategy agency to deliver campaigns that resonate with and add value to Reddit users and offerings include social listening and trends reports, step-by-step community management, creative workshops, bespoke 360 campaign development, and more.

According to Will Cady, global director of Reddit’s KarmaLab, the recent months have demonstrated more than ever the impact and influence of Reddit’s passionate communities in the cultural zeitgeist. Furthermore, Cady added that there is amazing potential and opportunities for brands to be part of the internet’s most relevant and authentic conversations, but with more than 100,000 communities on Reddit, some wonder where to start.

“Our mission is to help every brand discover how to contribute authentically, meaningfully, and effectively to the communities that matter most to them and their audiences — we turn curiosity into understanding, and signals into strategies,” he stated.

Meanwhile, Jen Wong, chief operating officer at Reddit, commented, “KarmaLab is a long term investment in industry-leading creative strategy for all Reddit advertisers, and will allow us to serve clients with more dedicated resources and diverse skill sets as more brands find their home on the platform.”