Shanghai, China – Global media agency Wavemaker has launched ‘Intelligence Engine’ (WIE) within its own network, an automation software technology, which primarily aims to free its employees from repetitive yet necessary routines, allowing them to focus more on emotionally and intellectually rewarding work that cannot be handled by pre-programmed software.

Wavemaker said that with WIE can sustain its operations 24/7 without interruption, in turn eliminating human error to help the agency better serve all of its stakeholders. 

The company has been optimizing its business processes and increasing its overall capability since the technology’s first implementation, as automation modules can automate repetitive yet basic marketing tasks such as advertisement and campaign monitoring with impressive accuracy, while also being proficient in handling work that require higher levels of coordination such as invoice generation, email communications and processing.

For Henry Wang, chief product officer at Wavemaker China, they developed the software to help their employees, partners, and clients to release more energy to push boundaries, to transform the work they do, and the future value they provoke.

“With the help of our Intelligence Engine, every passionate Wavemaker comes together more often to strengthen our collaboration and provoke ever more innovative solutions for our clients. Also, we hope this technology can help future-proof our business and support our goal to achieve better sustainability in human resources and finance functions,” Wang stated.

The software enables Wavemaker to channel more individual time and energy to performing creative tasks and generating additional value for both the company as well as its clients – something that is of vital importance for a media agency. The newly released potentials, in turn, creates considerable space for further staff talent development.