Tag: Integration

Indonesia – Superbank has become Indonesia’s first bank to integrate digital banking services directly into the Grab app.

The partnership allows millions of Grab users and partners to open accounts, save money, and make payments without having to download an additional app. 

The integration provides consumers with a 6% yearly savings interest, the ability to withdraw funds at any time, and a 75% discount on GrabFood and GrabBike services. This project significantly enhances Superbank’s aim of providing safe, and affordable financial access, hence fostering greater financial inclusion in Indonesia.

Through the Grab app, users can register a Superbank account and link it to their payment method for GrabFood, GrabBike, GrabCar, GrabExpress, and GrabMart, among other services. By doing away with the need for extra apps, this expedites the account registration process and lowers storage consumption on customers’ phones. 

Furthermore, ‘Pinjaman Atur Sendiri (PAS)’, an unsecured digital loan with adjustable credit limits and terms as well as clear interest and charge details, is being made available to a limited number of Grab users by Superbank. 

Financial services sectors like Grab, EMTEK Group, Singtel, and KakaoBank encourage Superbank to keep innovating. Superbank’s integration with Grab is evidence of its dedication to offering a more relevant and inclusive banking experience, assisting customers in better managing their money. 

Speaking about the integration, Tigor M. Siahaan, president director of Superbank, expressed, “We are thrilled to see how easily people can open accounts, save, and make payments directly through the Grab app. This aligns with our mission to transform banking in Indonesia with innovative and secure financial solutions. The integration with Grab provides easier access to banking services and attractive offers, supporting users in managing their finances better.”

Meanwhile, Neneng Goenadi, country managing director of Grab Indonesia, said, “Our users and partners can now quickly and securely access banking services and Grab services in one application. Superbank’s 6% annual savings interest is expected to benefit the community significantly. This initiative aligns with our mission to create a broader positive impact through technological innovation and economic empowerment.”

Singapore – Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its brand safety and suitability measurement product for YouTube, to include reporting for Performance Max and Demand Gen campaigns on Google Ads.

This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.

IAS’s brand safety, suitability, viewability, and invalid traffic (IVT) measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts.

With this enhancement, IAS will provide global advertisers with third-party assurance through verification that ads running on Performance Max and Demand Gen campaigns appear alongside brand-safe and suitable content, accurate analysis of brand suitability trends to empowers advertisers’ decisions, and comprehensive verification of YouTube content in over 30 languages for key international events in 2024 and beyond.

Talking about this, Lisa Utzschneider, CEO of IAS, said, “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we’re excited to provide further safeguards for their campaigns across YouTube.”

“Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will provide the actionable data needed to drive efficiency, scale, and safety,” she added.

Singapore – Experience management company Qualtrics has announced that travel retailer Flight Centre is now utilising their AI program to enhance customer experience and agent productivity through a new ability to analyse and respond to every piece of structured and unstructured customer feedback being shared with the company.

While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.

Using purpose-built, AI-powered, advanced conversational analytics and natural language processing capabilities, Flight Centre can listen to and analyse customer feedback from a range of structured and unstructured channels – such as emails, chat, messaging, social and online reviews, traditional surveys and more – and understand the emotion, intent, preference, and effort behind every engagement.

The customer experience-specific insights enable Flight Centre to custom-craft and deliver tailored experiences addressing customers’ unmet needs and points of friction, creating opportunities to enhance the customer experience in the moments and channels that matter.

Notably, Flight Centre is one of the first organisations in Asia Pacific to go-live with Qualtrics’ AI-powered conversational analytics and natural language processing technologies.

Talking about this integration, Andrew Stark, global managing director at Flight Centre, said, “Flight Centre is able to deeply understand and respond to their needs better than ever before with Qualtrics. With these new capabilities we’re able to uncover even more actionable, specific insights that can help us deliver greater services, experiences, and products for our millions of customers.”

Meanwhile, Brad Anderson, president of product, UX, and engineering at Qualtrics, commented, “Using Qualtrics AI, organisations like Flight Centre are pioneering an impactful new age for experience management by deepening their ability to understand and meaningfully respond to their customers, which is driving greater outcomes for customers alongside bottom-line business impact.”

Singapore – Digital entertainment and media platform Azerion has recently unveiled its latest suite of video solutions, designed to drive consideration and engagement across JAPAC.

These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.

Furthermore, Azerion promises versatility in presenting advertisers with connections to diverse audiences through new and exciting combinations of ad formats to make campaigns more effective.

Going into detail with this initiative, Azerion offers viewers seamless navigation through video content using familiar gestures such as hovering, swiping, and clicking, while also having the option to embed interactive elements in videos, direct shopping from the video interface, personalised video experiences, and rewarded video experiences through engagement incentives. 

Talking about these integrations, Lizzie Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.”

Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.”

Singapore – Global media measurement and optimization platform Integral Ad Science (IAS) has recently announced its first-to-market integration with a global immersive video game platform Roblox.

Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.

In line with this, Roblox also announced that its video ads are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. The new video ad format joins the broader suite of Roblox’s Immersive Ads offerings that include other formats such as billboard-style image ads.

Going into detail, this partnership is in line with IAS launching new features, including global 3D in-experience measurement coverage with advanced viewability and invalid traffic metrics, as well as third-party daily reporting through IAS Signal, the company’s unified reporting platform delivering data and insights to advertisers. 

Talking about the partnership, Lisa Utzschneider, CEO of IAS, said, “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

Meanwhile, Allison McDuffee, global head of brand insights and measurement at Roblox, commented, “This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners. We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.”

Kuala Lumpur, Malaysia – OMD Malaysia and CelcomDigi have rolled out its first mover in-app campaign with Grab that features CelcomDigi’s logo throughout the user’s journey – from the booking stage to vehicle arrival and drop-off.

Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’ attention while they are focused on their phones and anticipating their ride.

In-app display of the integration

This campaign ensures continuous visibility of the CelcomDigi brand throughout the customer journey, fostering curiosity, and maintaining top-of-mind awareness among users, even for intercity cab rides.

Additionally, a CelcomDigi ad shows up at the bottom of the screen and on the homepage of Grab, urging users to upgrade to a worry-free experience with their network.

Grab’s market dominance as Malaysia’s widest ride network aligns well with CelcomDigi’s commitment to connect more Malaysians to its network, making Grab the perfect platform for CelcomDigi to consistently build its presence and brand awareness recall. 

Commenting on the innovative campaign, May Ling Chan, head of brand and marketing services, at CelcomDigi, said, “The recent Grab’s map takeover by CelcomDigi is a great example on how we want to strengthen our brand and reinforce our targeted audience’s connection with us in an innovative way. We look forward to collaborating with OMD to come up with more out-of-the-box ideas that can push boundaries as we continue to widen our reach and presence in Malaysia.”

Meanwhile, Mayank Bhatnagar, managing director, OMD Malaysia, commented, “We are proud to launch this market-first initiative with CelcomDigi to effectively communicate their combined strength in being the widest and fastest network in Malaysia. The client has been innovative and bold in its marketing and branding approach, which is inspiring.

Notably, CelcomDigi is the first telco in Southeast Asia to activate this campaign, which ran from January 31 until March 13, 2024.

Singapore – SEEK has announced its successful merging with Jobstreet and Jobsdb, allowing the parent company of both online career platforms to serve as a single platform, with the goal of offering an enhanced job and talent seeking experience. 

Powered by SEEK’s technology, the unified platform brings new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, aimed at bringing together talents and employers across the APAC region to connect more of the right people with the right work.

For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions and the employer’s past behaviours to make the hiring process faster and more efficient.

To enhance the job-hunting process for talent, the platform now easily matches them to AI-recommended jobs they are most qualified for based on their experience and skills. With a larger dataset acquired across APAC, SEEK’s AI algorithms can provide even more precise and relevant matches between employers and talent. 

In moving to a unified marketplace platform, SEEK can also now scale its use of data-driven insight, product testing and innovation at pace. 

Additionally, SEEK has also introduced a new natural language search feature on its Jobstreet platform which will be rolled out for 2024. This innovation allows talent to submit job queries using simple phrases or complete sentences on the platform, so they do not need to rely solely on keyword phrases. Powered by a large language model (LLM), the feature enables a search experience that is more organic and appealing to jobseekers.

Talking about the integration, Peter Bithos, chief executive officer for Asia at SEEK, said, “At SEEK, everything we do revolves around our customers. One unified platform means we can now offer our product to millions of people across Asia in an entirely new way, so that our customers can find jobs and talent more easily. This puts us in a stronger position, more than ever before, to realise our ambition of helping 500 million people develop their careers with five million companies in the region.” 

Meanwhile, Dannah Majarocon​, managing director for Philippines at Jobstreet by SEEK, commented, “We are excited to facilitate more tailored job matches between employers and talent, powered by SEEK’s AI technology to continue providing jobs to every Filipino. The new Jobstreet by SEEK platform can now seamlessly match them based on specific skills, job roles, and career aspirations is crucial in the Philippines’ highly dynamic and evolving employment landscape.”

SEEK’s unification of its employment marketplaces comes 10 years after it acquired Jobstreet and Jobsdb, following three years of development and an estimated AUD$180 million investment.

Singapore – Syncron, a global intelligent service lifecycle management (SLM) SaaS solutions provider for the manufacturing industry, selects global commercial software company SnapLogic, to provide best-in-class integration capabilities to customers.

This partnership with SnapLogic reflects Syncron’s commitment to enhancing its customer’s experiences and delivering tangible benefits, including reduced implementation timelines and improved returns on investment.

Through SnapLogic, Syncron is empowered to better streamline the integration process for its customers. By leveraging SnapLogic, Syncron can now provide customers with a broader range of integration capabilities, saving significant time and costs that would otherwise be incurred if it had to develop these capabilities internally.

Furthermore, Syncron users can now save more time by removing reliance on technical integration specialists, witness substantial cost savings by transferring critical data from legacy systems and retiring them, generate revenue by democratising access to information via SnapLogic’s pioneering natural language prompts, and gain a competitive edge in generating new revenue streams by streamlining processes and accelerating the creation of new products and services.

Talking about the partnership, Cole Sutter, COO of products at Syncron, said, “We’re thrilled to partner with SnapLogic. The leader in generative integration brings more than 10 years of tested and proven integration capabilities to the Syncron CSX Cloud.” 

“It’s allowed us to not only provide best-in-class integration capabilities to our customers but has also given us the ability to better utilise our partners for implementations and support. With SnapLogic, we expect to see decreased implementation time and increased ROI for our customers,” he added. 

Meanwhile, Jeremiah Stone, chief technology officer at SnapLogic, commented, “We are proud to join forces with Syncron to deliver cutting-edge generative integration capabilities that are a game-changer in the face of economic uncertainties.”

“This collaboration isn’t just about providing best-in-class integration capabilities, it’s about future-proofing businesses and enabling them to thrive in a rapidly changing digital environment. We look forward to working closely with Syncron to not only meet but exceed the expectations of their customers, driving increased ROI and decreased implementation time,” he ended. 

Australia – Content management system (CMS) Storyblok was recently utilised by Spendesk, a fintech platform, to scale its website and consolidate all of its content into one CMS. 

Previously, Spendesk used two CMSs to manage its content, but the developers experienced technical limitations and the content team could not edit or build pages quickly without breaking the website. 

Upon experiencing this, they decided to migrate to a single CMS that met the needs of the marketing, development, and design teams and optimise both internal collaboration and the overall experience for clients.

After making the move to Storyblok, Spendesk reduced page creation time by 80%, experienced up to two times faster CMS speeds, and achieved a 25% smaller codebase by using dynamic pages.

Lionel Paulus, senior front-end engineer at Spendesk, said, “Pages that used to take hours to build now only take minutes with Storyblok. The Visual Editor gives our content team complete autonomy by delivering a live preview of the pages they’re working on. While our previous CMSs were expensive and didn’t provide the benefits we needed, Storyblok’s CMS capabilities deliver great value.”

Meanwhile, Dominik Angerer, co-founder and CEO of Storyblok, commented, “Spendesk’s experience proves that modern content requires future-proof ways to manage content with a CMS that is optimised for performance and works for every team.”

Jakarta, Indonesia – Indonesian wireless network provider Telkomsel and its parent company Telkom have signed a Conditional Spin-off Agreement (CSA) to spin off and integrate IndiHome into the former to bring about more choices and a better broadband experience, realise digital inclusion in Indonesia, and strengthen TelkomGroup’s business

The spin-off and integration are in line with Telkom’s Fixed Mobile Convergence (FMC) initiative. The transaction will be value accretive for Telkomsel and has received the support of Telkomsel’s shareholders, Telkom and Singtel. 

With the agreement, Business to Consumers (B2C) in Telkom Group will be fully managed by Telkomsel, while Telkom’s operational focus will be on Business to Business (B2B). The FMC initiative is expected to strengthen TelkomGroup’s position as an integrated telco to address customers’ evolving needs and create synergies through its extensive customer network.

The integration will allow the public to access broader broadband services, provide a seamless experience where customers can move freely without worrying about losing service, and realise digital inclusion. TelkomGroup’s business transformation also allows the company to operate more effectively and efficiently through focused business structures, including capital allocation and operational expenses.

“The integration process of broadband services for TelkomGroup’s retail customers is part of Telkom Group’s ‘Five Bold Moves’ business transformation to strengthen the company’s position as a market leader in digital telecommunications in Indonesia,” said TelkomGroup CEO Ririek Adriansyah. 

Hendri Mulya Syam, president director of Telkomsel also said that the company is enthusiastic about the spin-off agreement. He also added that the company believes that integrating IndiHome services will further strengthen Telkomsel’s position in the telecommunications and digital industry in Indonesia.

“Telkomsel is committed to moving beyond expectations by providing cutting-edge products and services to our customers and consistently developing various integrated innovative services that can accelerate sustainable and inclusive digital access,” Syam added.

Yuen Kuan Moon, group CEO of Singtel, also commented, “We believe this is a rare opportunity for Telkomsel to tap into the high-growth fixed broadband market in Indonesia by partnering [with] the country’s largest broadband operator, which is profitable and cash-generating.”

The CSA is expected to be completed in the early third quarter of 2023, subject to the fulfilment of certain conditions, including the receipt of approvals from Telkom’s shareholders.

Last year, Telkomsel also partnered with fintech company Kredivo to launch the BNPL telco service ‘Telkomsel PayLater’.