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Tag: Integral Ad Science

IAS to boost contextual targeting solution with launch of ‘Control Panel’
IAS to boost contextual targeting solution with launch of ‘Control Panel’
Posted on May 18, 2022
by Teddy Cambosa
The digital media company, Integral Ad Science, is improving upon its Context Control solution through the launch of a new suite of tools in Control Panel.
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IAS names Inwon Park as head of Korea Market
IAS names Inwon Park as head of Korea market
Posted on April 20, 2022
by Teddy Cambosa
Inwon's new role is to educate and raise awareness about media quality and how IAS solutions can help clients achieve efficiencies and make online advertising a safe place for advertisers and publishers alike.
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IAS-and-SCMP-Magazines
SCMP Magazines integrates IAS’ Publisher Optimisation Solutions
Posted on April 11, 2022
by Kathleen Murata
By activating IAS Publisher Optimisation solution, SCMP Magazines will be able to improve its ad inventory’s viewability.
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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Integral-Ad-Science-ANZ-Senior-Appointments
IAS’ two new senior appointments to bolster ANZ market presence
Posted on August 30, 2021
by Teddy Cambosa
The new appointments will aid IAS to bolster and accelerate the company's growth in the ANZ region.
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Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Posted on August 18, 2021
by MARKETECH APAC
The COE was established in 2020 to focus on expanding the company’s engineering and operations talent.
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Dable-Integral-Ad-Science-Partnership-Advertisement
Native ad platform Dable partners with IAS for added safety capabilities for advertisers
Posted on August 4, 2021
by Teddy Cambosa
The partnership entails users of Dable's Native Ad Platform to enjoy strengthened brand safety measures by solutions from IAS.
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Saurabh-Khattar-Integral-Ad-Science-India-Commercial-Lead
IAS appoints new commercial lead for India market
Posted on August 2, 2021
by Teddy Cambosa
Saurabh Khattar, formerly of Taboola, has been named the new commercial lead for IAS in India.
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GDI IAS
IAS, GDI's latest partnership to protect brands from 'misinformation'
Posted on July 29, 2021
by Kathleen Murata
The latest partnership with Global Disinformation Index will enable Integral Ad Science to help marketers avoid misinformation content.
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IAS Japan manga
IAS comicizes ad verification awareness for JP marketers through manga series
Posted on May 14, 2021
by Kathleen Murata
Global ad verification agency IAS has released its first manga series to promote ad verification awareness among Japanese marketers.
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