Tag: insights
Freeview has launched a new on-air awareness campaign across Australia’s free-to-air networks to reintroduce viewers to its free premium content.
The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model.
This episode will uncover the journey and marketing insights of Angeli and her initiative as a sponsor of the Asia chapter of SPARK, where women are encouraged to learn from the success of other women.
This report by Lazada and Milieu Insights found out that over 67 per cent of SEA shoppers now anticipate and participate in Mega Campaigns.
This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.
In the conversation, Raushida highlighted her leadership philosophy and the necessity of technology adoption, as well as her thoughts on the importance of creative automation for brands.
MARKETECH APAC releases a collection of conversations with female marketing leaders in discussing cutting-edge marketing trends and empowering professional insights.
The start-up aims to address the challenges encountered by SMEs in their journey towards data-driven insights.
The acquisition of discover.ai further bolsters Talkwalker's current offering of consumer intelligence to businesses looking to drive growth.
WGSN aims that with their latest consumer tech launch, they can aid Asian brands to keep on track the market's trends that they can use to 'catch' up.
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