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Tag: insights

Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’
Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’ 
Posted on January 19, 2023
by Teddy Cambosa
According to YouGov, the brand’s ‘Buzz’ score soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.
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SG consumer online spend on grocery, personal care items expected to rise this holiday season
SG consumer online spend on grocery, personal care items expected to rise this holiday season
Posted on December 2, 2022
by Teddy Cambosa
According to the survey, three in four Singaporeans make at least one online purchase a month, with pricing and sales discounts (50%) emerging as the top consideration factor among online shoppers looking to purchase items this holiday season.
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Singaporeans most pragmatic when it comes to shopping sustainably, Carousell Group’s Recommerce Index reveals
Singaporeans most pragmatic when it comes to shopping sustainably, Carousell Group’s Recommerce Index reveals
Posted on November 30, 2022
by Teddy Cambosa
Over the past decade, the Group’s users have extended the life cycle of millions of items, including: 76.8 million fashion items; 33.9 million electronics.
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Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Posted on November 18, 2022
by Teddy Cambosa
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
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Metaverse, social commerce topics lead social media conversation in SEA
Topics on metaverse, social commerce lead social media conversation in SEA
Posted on November 14, 2022
by Teddy Cambosa
The latest report from Talkwalker and Khoros explains how metaverse and social commerce topics help online conversation in SEA.
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Net buying cost inflation of leading advertisers in China to be under 3% in 2023: report
Net buying cost inflation of leading advertisers in China to be under 3% in 2023: report
Posted on October 27, 2022
by Teddy Cambosa
According to the Ebiquity data, traditional net media inflation will range from 0% to 2.5% while print media buying cost will witness a 4.2% decrease.
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SM Retail retains crown as top retailer in PH
SM Retail retains crown as top retailer in PH
Posted on June 23, 2022
by Teddy Cambosa
Four familiar players from the Philippine business sector make their way back into SEA rankings of Euromonitor International's ‘Top 100 retailers in Asia 2022’ report.
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Telekom Malaysia takes after tech giants, unveils new insights hub
Telekom Malaysia takes after tech giants, unveils new insights hub
Posted on June 16, 2022
by MARKETECH APAC
The telco is making an interesting stride in content marketing with its newest insights hub – its Official TM Blog.
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APAC travellers prefer group over solo vacations: report
APAC travellers prefer group over solo vacations: report
Posted on June 15, 2022
by Teddy Cambosa
According to this new report, group trips are the trend as Asia-Pacific travelers prefer shared experiences above all. In addition, luxurious experiences are being heavily favored especially with Singaporean vacationers.
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HypeAuditor NFTs
New report shows Aussie influencers slow to embrace NFTs
Posted on June 8, 2022
by MARKETECH APAC
Sydney, Australia – Aussie influencers and brands are not jumping on the NFT bandwagon as fast and as eagerly as its counterpart countries, according to a report by AI-analytics platform, HypeAuditor. The new data has revealed the current state of non-fungible tokens (NFTs) on Instagram following the...
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