Tag: insights
The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
When asked about what they think of Elon Musk’s acquisition of Twitter, 49% thought it was neither good nor bad. Meanwhile, 31% saw it as somewhat good with an 11% identifying it as actual good news.
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
According to the research, amidst a difference in percentage, consumers and businesses still both agree that fast loading speeds are critical.
According to the report, the new statistic was 70.2% less than the previous year. It is estimated that 11 in 1,000 people in the Philippines are affected by a data breach.
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
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