Tag: Indonesia
Indonesia – Eurofragance, the Spanish-headquartered multinational fragrance house, has launched its first Creative Center in Indonesia, aiming to boost its innovation capabilities and expand its footprint across the Asia Pacific region. The facility, located in South Jakarta’s Arkadia Green Park,...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
Macao – The Macao Government Tourism Office (MGTO) has launched Indonesian and Thai mini drama series on its official TikTok account (@macaotourismgov), using short-form storytelling filmed across the city to attract young Southeast Asian travellers. For the project, MGTO collaborated with high-profile...
Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026. Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the...
Indonesia – A probe by global news agency Agence France-Presse (AFP) has uncovered dozens of illegal gambling promotions disguised as legitimate ads across Meta platforms in Indonesia. In a report released to news sites, AFP said gambling promoters are using deceptive marketing tactics to reach Indonesian...
In Indonesia’s retail scene, few campaigns have managed to sustain momentum for over half a year without losing relevance. MR.D.I.Y. Indonesia’s recent six-month initiative achieved exactly that, anchoring its message on three words that have become synonymous with the brand: Hemat, Lengkap, and Dekat....
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go beyond the blockbusters. What the brand prioritised as a standout element is to draw interaction and engagement from its audience, especially with the mobile-first...
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
