Tag: Indonesia
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
Jakarta, Indonesia – DDB Group Singapore has transformed student creativity into national storytelling through an inspired new campaign for Google Gemini in Indonesia. Aptly titled #BikinGebrakanLo (“make your breakthroughs”), the campaign celebrates young minds who are using AI to fuel their own...
Indonesia – VinFast, the automotive brand under Vingroup, has rolled out a nationwide initiative that allows Indonesians to help shape the design of its upcoming electric vehicle (EV) models. Titled “Your Voice, Our Future” (“Suaramu Penentu Langkah Kami”), the program introduces a design voting competition...
Indonesia – Bel Group has acquired a 22.5% minority stake in Indonesia’s cheese manufacturer Mulia Boga Raya (MBR), a subsidiary of snacks and beverages manufacturing giant Garudafood Group. With this transaction, Bel becomes a joint controlling shareholder of MBR alongside Garudafood, which remains...
Indonesia – Salesforce, the American cloud-based software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership presence across Southeast Asia. For Indonesia, Diantoro will...
Indonesia – OpenAI has introduced ChatGPT Go in Indonesia, marking the country as the second market after India to receive the new low-cost subscription plan. ChatGPT Go offers users a cheaper alternative to the existing paid tier while expanding access to features such as GPT-5, image generation, file...
Indonesia – Indonesia’s Film Censorship Institute (Lembaga Sensor Film or LSF) has announced that the government is preparing new regulations to filter film content on over-the-top (OTT) video streaming platforms such as Netflix, YouTube, Viu, and others. According to a report by Indonesian national...
Indonesia – Kelvin Hong has stepped into a new international marketing leadership role, overseeing markets across Asia Pacific, the Middle East, and Africa (APMEA). With a career that spans global FMCG brands and leading QSR players such as KFC and A&W in Southeast Asia, Kelvin brings decades of...
