Tag: Indonesia
Indonesia – Hope for Strays, in partnership with Fortuna Indonesia, has launched the “Pawtective Siren” — a smart, heart‑rate‑activated dog collar that triggers a siren, LED lights, and GPS alerts to deter abuse and protect stray dogs in Indonesia. The initiative responds to overcrowded shelters in major...
In 2026, travelling fueled by food and not just by destinations is no longer a trend. In fact, research from Agoda revealed that apart from driving tourism, food has become a core element in enticing tourists. Indonesia, for instance, was regarded as a Destination Champion from the annual La Liste awards,...
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud. The campaign, titled...
K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence of Korean culture goes beyond fandom. For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised,...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Indonesia – Fiesta, the condoms and lubricant brand under DKT, has launched a new campaign encouraging long-term couples to explore, experiment, and rediscover fun and connection in their relationships. Titled “XXXploration Can Be Fun”, the campaign centres on the idea of rekindling curiosity, communication,...
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
Indonesia – Dentsu Indonesia has tapped Rachelle Raymundo as its new CEO of creative, tasking the marketing expert with driving digitally forward work that is deeply rooted in Indonesian culture. Raymundo joins the agency with more than 25 years of experience in driving growth across the marketing spectrum....
