Philippines – IKEA launched the #IKEAEverywhere campaign in collaboration with Ogilvy, integrating physical products into diverse public locations. Ogilvy executed a campaign for IKEA Philippines by turning every possible place into an IKEA shop.
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA’s items.
Some of these integrations were smoothly transformed into retail spaces were gyms, clinics, and beaches. e-jeepneys, GrabCars, outdoor billboards, and outdoor installations were placed throughout EDSA, SLEX, and NLEX.
Customers can shop at these places by scanning the QR code located near the furniture. This strategy drove Filipinos to the IKEA website, increasing the pool of potential customers.
Influencers went farther than usual by actively participating in a national easter egg hunt. They searched and scanned every IKEA store throughout the nation with diligence. IKEA fans even got involved, exhibiting their homes as virtual IKEA stores on the internet.