Tag: IAS
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.
With the launch of the total media quality for the YouTube product suite, IAS now offers viewability and invalid traffic measurement for YouTube shorts' rapidly expanding inventory, ensuring advertisers that real users are viewing their ads.
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals.
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets.
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
