Tag: Huawei Ads

Singapore – Global advertising platform MGID has announced a partnership with Petal Ads, a mobile marketing platform tailored for Huawei devices and Android mobile users. Through the partnership, MGID’s advertisers will be provided with a possibility to reach around 730 million engaged and high-value new customers across the Huawei ecosystem.

The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.

Moreover, programmatic display ad units, including native ads, will be enabled alongside MGID’s extensive targeting capabilities for efficient and optimised ad placement, powered by unique first and third-party data sets in a cost-effective manner.

Sergii Tymoshenko, head of programmatic at MGID said, “This collaboration will sync our list of premium advertisers with Petal Ads’ capabilities to deliver smooth ad experiences to Huawei users. The efficient format of programmatic ad buying will enable superior opportunities for high levels of engagement, fostering positive long-lasting impressions via efficient audience targeting and real-time optimisation, sure to drive revenue growth.”

Meanwhile, Kevin Zang, head of Petal Ads at Huawei APAC region, commented, “We’re building a leading mobile ad platform that is foremost focused on transparent and quality traffic. In doing so, we’re responsibly opening up opportunities for ad partners and premium advertisers to leverage our first-party data for effective branding and data-driven campaigns. We’re working hard to ensure that end users get the best optimised ad experiences, without compromising on their privacy.”

Manila, Philippines – Local live-streaming platform Kumu has announced a collaborative partnership with Huawei Ads through the platform’s ad agency AVOW to enhance user experience by improving advertising on the platform.

In this campaign, AVOW made use of the various ad solutions offered such as AppGallery, Petal Search and display ads to balance out their ad placements to generate the best results. 

Additionally, incorporating HUAWEI Ads multiple targeting options such as location, demographics and user behaviour into Kumu’s ad strategy brought about greater brand exposure to a diverse audience base. These features collectively amplified Kumu’s presence and audience conversion rates.

Furthermore, HUAWEI Ads Data Management Platform (DMP) provided Kumu with insights on the campaign performance through a comprehensive breakdown of key metrics. This information allows Kumu to make targeted improvements that will optimise their future ad strategies, with the help of AVOW.

Alex Tshering, chief growth officer at Kumu, said, “Thanks to the delivery of premium advertisements on HUAWEI Ads, Kumu has grown to be one of the highest grossing applications in the markets. Our partnership with HUAWEI Ads have helped us to generate leads far greater than our initial campaign goals.”

Based on activity data gathered from algorithms across all Huawei devices, HUAWEI Ads identified and recommended potential audiences who fit Kumu’s target profile, which ultimately helped them broaden their target audience and user base. In addition to growing Kumu’s user base and maximising its ad performance, the algorithm detects and filters out fraudulent inventory, effectively countering the issue of inflated ad performance metrics.

Meanwhile, Rei Xiao, director of mobile ecosystem business growth at Huawei Asia Pacific Region, commented, “Our partnership with Kumu highlights our commitment to delivering high quality ads that drive user growth and engagement. We have dedicated teams that work closely with our clients to get the best returns on their investment. We greatly look forward to deepening our strong partnership with Kumu, and to continue working as one team to meet their business objectives.”

Singapore – Huawei Mobile Services (HMS) has recently unveiled enhancements to HUAWEI Ads, its programmatic digital advertising platform, in the Mobile World Congress (MWC) 2022, which ran from 28 February to 3 March in Barcelona, Spain. 

HUAWEI Ads is a programmatic advertising marketplace designed specifically to enable advertisers and brands to reach and directly engage with Huawei smart device and app users. One of the new features showcased is its enhanced Universal App Campaigns (UAC) mode, where advertisers now only need to upload three ad creatives to enable the system to automatically generate more than 400 variations based on the original versions. The UAC mode also enables intelligent image creation and personalised colour matching to feed ads based on the user’s preference.

In addition, HUAWEI Ads has introduced ‘preset templates’ in the platform for advertisers to create customised ad landing pages with features such as lead generation form at ease.

HUAWEI Ads has now expanded its operation to over 170 countries and regions worldwide. In addition to the full suite of Huawei’s native app resources such as AppGallery, Petal Search, and HUAWEI Video, there are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network. Additionally, HUAWEI Ads provides tools such as Smart Bidding and Smart Banners with the aim to give advertisers more control over the ad settings.

Kuala Lumpur, Malaysia – Huawei Ads, the mobile advertising solution arm of tech company Huawei, has announced partnerships with Malaysian Digital Association (MDA) as a member and with GroupM as its certified agency partner to drive the advertising sales in Malaysia. 

Said partnership aims to help the organizations to draw on each other’s strengths and allow HUAWEI Ads to contribute to the adtech industry growth in Malaysia.

The MDA membership will enable HUAWEI Ads to stay relevant to the current digital ad trends and play a part in shaping Malaysia’s digital policies and advertising standards. Meanwhile, as a ‘HUAWEI Ads Certified Agency’, GroupM and its agencies will have exclusive access to the inventory options available on HUAWEI Ads in Malaysia.

Rei Xiao, director of Malaysia Huawei Device Ecosystem, said, “GroupM is one of the most renowned brands in the digital advertising field with strong track records and market share. The partnership will allow us to expose our differentiated ad solutions to GroupM’s current and potential advertisers.”

New ad features such as in-app bidding and contextual ads will be introduced globally to meet growing advertiser needs. HUAWEI Ads is also actively in talks with other respected media firms to form more strategic alliances and expand its position locally.

“Built upon Huawei’s established ecosystem, HUAWEI Ads is leveraging the synergies between Huawei’s devices, native apps, open capabilities and over 33,000 third-party app media integrated into its network, to connect the data dots across various smart devices and apps, and helps advertisers reach out to more than 730 million global potential customers on its mobile ecosystem,” Xiao concluded.