Sydney, Australia – Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of Houston.

In her new position as managing director, Maltabarow will have the opportunity to further develop Houston’s core competencies and creative and strategic rigour, promote cross-business divisional collaboration, cultivate new business prospects, and maintain her existing clientele. In order to promote the company’s continued success, she will also keep heading Houston’s account service division and collaborating closely with O’Brien and Saunders. Maltabarow, who formerly worked as group account director, has been with Houston for eight years. 

As the new general manager, Saunders’ responsibilities include pipeline delivery and management, improving business performance and agency culture, and driving innovation through system changes and talent development. Saunders, who was previously chief of staff, will celebrate a decade in Houston in 2024, where she has held numerous internal agency operations responsibilities. 

Speaking about the appointments, O’brien said, “But most importantly their respective promotions demonstrate their ongoing commitment to our team and shows future Houston leaders, that we’ll nurture talent and create new opportunities and pathways for our next generation of leaders to grow. I can’t wait to watch Gretel and Stacey use their wealth of knowledge to drive the business forward and create the next era of Houston.” 

Meanwhile, Maltabarow stated, “Having watched the business grow and evolve over the past eight years, I’m excited by this next challenge. I feel further empowered to make a positive impact with our amazing team and clients by elevating the agency’s offering, and bring together the cross-function expertise of our teams to power client growth. I’m grateful for this opportunity, and couldn’t be happier to share the promotional limelight with the very well-earned step up for Stacey Saunders to general manager.” 

Lastly, Saunders said, “Over the past decade at Houston, I have experienced all facets of our business and feel so excited to lead Houston into its next growth phase alongside the powerhouses that are Gretel and Stu. I am also very excited that my new role will allow me to broaden my impact and provide mentorship across the agency focusing on development and growth for the team.”

Sydney, Australia – Brand strategy and design consultancy, Houston has strengthened its creative offering, recently announcing the appointments of Alex Creamer to the role of creative director and Michelle Teh as design director.

In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.

Most recently creative director at Interbrand and prior to that at RE, Creamer has helped reshape some of Australia’s biggest and most iconic brands including McDonalds, Sydney Fish Market, Optus, Westpac, Federation Square and graphite pencil winning NextSense.

On the other hand, Teh brings more than 14 years industry experience garnered from roles in London, Amsterdam and Sydney to Houston. Most recently she worked at Nike Brand Creative’s European Headquarters, where she played a pivotal role in shaping brand experiences and storytelling within the brand’s retail fleet across the EMEA region.

Speaking on his appointment, Creamer said, “In a rapidly changing world, clients are actively seeking new ideas and experiences to solve their business challenges. Hence my excitement in joining an agency with such strong momentum and a renowned creative culture.”

Talking about her new role as well, Teh added, “I have a true passion for my craft and am committed to designing meaningful narratives and memorable brand experiences for clients. I can’t wait to get stuck in and bring this mindset and commitment to Houston’s clients.”

Alex Toohey, ECD Houston, also added, “Alex and Michelle will bring new perspectives and energy to our already formidable creative team and we are very excited to start working with them both. Alex’s love for all things brand and experience coupled with Michelle’s expertise in global identities and branded spaces, will add depth and fresh thinking to the agency as well as bolstering our creative leadership team.

Meanwhile, Stu O’Brien, CEO and founder of Houston, mentioned, “As Houston looks to offer its clients best-in-class creative thinking, I believe we have found phenomenal talent in both Alex and Michelle. Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market and I am delighted to welcome them to our team.”