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Marketing Featured Southeast Asia

Rodeo, hoolah team up to launch ad campaign on foodpanda delivery bags

Kuala Lumpur, Malaysia – Local adtech startup Rodeo has teamed up with buy-now, pay-later player hoolah to launch an advertising campaign for hoolah across Rodeo’s fleet of cars and on foodpanda delivery bags.

Hoolah sees a huge potential in partnering with Rodeo as their out-of-home (OOH) media partner to run their advertising campaign that aims to amplify awareness amongst consumers. In addition to external branding, Rodeo created an in-car experience that utilises QR code for active engagement with passengers bringing the online experience to them, wherever they are.

Valens Subramaniam, CEO at Rodeo, said, “Being our first BNPL advertiser, hoolah, we have executed a campaign with them in Klang Valley as well to turn heads on the streets using Rodeo’s media on e-hailing cars and food delivery bikes to promote its Raya campaign.”

He also added that on average, a rider makes about 30 to 40 deliveries per day at selected zones while E-hailing drivers on the other hand commute about 20 to 30 trips per day within Klang Valley. 

“We want to make use of this ‘missed opportunity’ to our advantage for our advertisers. In Klang Valley alone, there are more than 30,000 food riders and about 100,000 drivers supporting the gig economy and we are looking at 100,000 to 300,000 trips per day based on our findings,” Valens added.

Meanwhile, Jason Wong, general manager at hoolah, commented, “We are excited to be kickstarting our first advertising campaign in Malaysia with Rodeo and foodpanda. This partnership gives us the opportunity to reach out to thousands of commuters daily in Klang Valley and bring the retail experience to them via the QR code, so they can shop at their favourite brands and pay later in a convenient, flexible, and responsible manner.”

Bernard Chong, marketing director at foodpanda, said, “We are delighted to be partnering with Rodeo and hoolah on this campaign. When we launched our rider bag ads, our goal was to work with brands to achieve a wider and more effective reach since road users have started to progressively increase over the past few months. To add to that, we also wanted to be able to provide our delivery partners with an additional source of income while delivering their orders.”

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Platforms Featured Southeast Asia

2C2P taps hoolah to enable seamless BNPL integration for SG, MY, & HK merchants

Singapore — Full-suite payments platform 2C2P has announced its regional collaboration with hoolah, Asian Buy Now Pay Later (BNPL) provider. The partnership enables 2C2P to offer hoolah’s service to merchants in Singapore, Malaysia and Hong Kong, and extend to new markets through 2022.

Through 2C2P’s comprehensive payments platform, merchants can seamlessly provide hoolah’s BNPL payment option at checkout for consumers to split purchases into three monthly interest-free repayments. Jointly, 2C2P and hoolah will help merchants boost their order size and reach more millennial and Generation Z customers who favour BNPL payment methods.

Aung Kyaw Moe, CEO and founder of 2C2P, said, “This partnership with hoolah bolsters our continuous effort to build an integrated payment solution that will help businesses securely accept payments across all channels to reach different customer segments and capitalise on the e-commerce boom. Our goal at 2C2P is to ensure that we constantly innovate to meet evolving business and consumer needs.”

Simultaneously, Arvin Singh, CEO and co-founder of hoolah, commented, “With more consumers looking for a flexible, transparent, and highly personalised way of paying online, our partnership with 2C2P will empower merchants and enhance BNPL adoption in the region. 2C2P’s expertise in payments acceptance in Asia is a great complement to the hoolah ecosystem, and we’re excited to embark on this journey to support merchants and take their businesses to greater heights.”

hoolah was recently added as a BNPL payment option by Malaysia Airlines and parent Malaysia Aviation Group’s travel and lifestyle platform, Journify.

Lau Yin May, group chief marketing and customer experience officer of Malaysia Airlines, shared that they are committed to offering safe and seamless end-to-end travel experiences for their customers and paying for their trip is part of the experience.

“We are delighted to work with hoolah and 2C2P to offer flexible payment choices to our customers so they can continue to Fly Confidently and shop seamlessly at Journify while enjoying interest-free BNPL convenience,” May said.

According to an IDC report commissioned by 2C2P, BNPL will rise from 1 per cent to 5 per cent of the total e-commerce payments in Southeast Asia by 2025 and become a key payment method shaping the region’s digital commerce landscape.