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Tag: Hong Kong

HK Express self love through travel main FI
HK Express unveils new regional campaign positioning travel as an act of self-love
Posted on February 27, 2026
by Aliza Carmona
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
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Balancing momentum and memory: Inside the creative process of Hong Kong Seven’s new global campaign for 50th anniversary
Balancing momentum and memory: Inside the creative process of Hong Kong Seven’s new global campaign for 50th anniversary
Posted on February 26, 2026
by Teddy Cambosa
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
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Thought Leadership - Terence Ling From tradition to trend What marketers need to know about Hong Kong consumers in the Year of the Horse
From tradition to trend: What marketers need to know about Hong Kong consumers in the Year of the Horse
Posted on February 26, 2026
by MARKETECH APAC
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
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Minor  food international IPO
Minor International eyes Hong Kong listing for food business amid growth drive
Posted on February 24, 2026
by Aliza Carmona
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
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chow tai fook jewellery flagship store hong kong
Chow Tai Fook Jewellery opens first flagship store on Canton Road in Hong Kong
Posted on February 16, 2026
by Aliza Carmona
Hong Kong – Chow Tai Fook Jewellery has opened its first flagship store, expanding its product range and introducing a lifestyle offering as part of the company’s broader brand transformation strategy. Located on Canton Road in Tsim Sha Tsui, a key luxury retail district in Hong Kong, the store opened...
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0212 Playboy UTG
Playboy enters joint venture with UTG for China operations in US$122m agreement
Posted on February 12, 2026
by Melissa Reyes
Hong Kong – Playboy has entered an agreement with United Trademark Group (UTG), a consumer brands operator in the Greater China area, to sell 50% of its business in China, Hong Kong, and Macau for US$122m.  Under the agreement, Playboy will receive US$45m payable over two years for UTG’s 50% stake in...
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Teads, Samsung Ads CTV 2026
Teads, Samsung Ads seal partnership to offer CTV display, video advertising
Posted on February 11, 2026
by Lyene Marie Darang
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
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Swire Coca Cola Hong Kong the bottling hunt
Swire Coca-Cola HK launches public museum tours highlighting ‘Made in Hong Kong’ heritage
Posted on February 10, 2026
by Aliza Carmona
Hong Kong – Marking the finale of its 60th anniversary celebrations, Swire Coca-Cola Hong Kong has opened its upgraded ‘Hong Kong Coca-Cola Museum’ to the public for the first time. Operating under the theme “Made in Hong Kong”, the museum will host three public guided tours on 7 March 2026 as part of...
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wellcome nostalgia concept store launch
Wellcome brings 1950s–1970s Hong Kong to life in newly refreshed concept store
Posted on February 9, 2026
by Aliza Carmona
Hong Kong – Homegrown supermarket chain Wellcome has transformed its Prosperous Garden branch into a nostalgia concept store, offering shoppers a retro-themed experience that celebrates Hong Kong’s cultural heritage and collective memories. The Prosperous Garden branch, located opposite the Old Yau Ma...
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Asahi super dry LNY campaign 2026 main
Asahi Super Dry blends contemporary Japanese art with Lunar New Year themes in new packaging
Posted on February 5, 2026
by Aliza Carmona
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
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