Tag: Hong Kong
Hong Kong – As part of its 45th anniversary celebrations under the theme “Always Here, Made for More! ”7-Eleven has partnered with New Balance and its global Grey Days event to launch a collectible series featuring six of the brand’s iconic sneaker silhouettes reimagined as miniature 3D puzzle models....
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
Hong Kong – Vitasoy has launched a new campaign for VITA Cold Brew No Sugar Tea, rolling out an immersive takeover across Hong Kong’s commuter hubs to connect with the city’s urban working crowd. In partnership with Carat Hong Kong, the integrated campaign highlights the tea’s refreshing and no-burden...
![[Market Expansion] BE WTR SEA x TH](https://marketech-apac.com/wp-content/uploads/2026/05/Market-Expansion-BE-WTR-SEA-x-TH.jpg)
Bangkok, Thailand – Swiss-founded premium water company BE WTR is accelerating its Southeast Asia expansion with the acquisition of Porla’s operations in Singapore and Hong Kong, alongside a new licensing partnership in Thailand. The move deepens BE WTR’s foothold in Asia’s premium food-and-beverage...
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury group, has expanded beyond jewellery with the launch of Chow Tai Fook Home, a new luxury home-décor line marking its entry into the lifestyle segment. Chow Tai Fook Home represents a strategic extension into elevated everyday living....
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)