Marketing Featured APAC

Hiring platform Deel’s new outdoor campaign urges Singaporeans to take up remote working opportunities

Singapore – Deel, a global compliance and payroll solution that helps businesses hire anyone, anywhere, has launched its first outdoor campaign in APAC, which deems to have the second-highest rate of global hiring talent from abroad, just behind LATAM.

The new outdoor campaign aims to help Singapore businesses hire quality talent from anywhere and alleviate the stresses arising from complicated compliance and different legal processes around the world. Singapore-based creative agency SixmoreDays, together with Deel’s in-house design and copywriting team, were responsible for the campaign creative. Meanwhile, GroupM managed the media buying responsibilities.

Located at Tanjong Pagar and Raffles Place MRT in Singapore, the campaign will primarily be targeted at professionals who might want to take up remote working opportunities or businesses facing the challenge of the new global hiring movement.

Catherine Chien, Deel’s head of growth marketing for APAC, shared that talent shortages in Singapore are at their highest in 16 years, with more than eight in ten (84%) of employers reporting finding difficulties in filling roles.

“The remote workforce movement is moving full steam ahead, and so it is the perfect opportunity for businesses to tap into a more global network. Deel makes onboarding and paying global teams much less complex,” said Chien.

Technology Featured ANZ

TM Insight taps global eCommerce execs for new digital offering

Melbourne, Australia – Supply chain consultancy TM Insight is expanding its executive line by hiring three former e-commerce executives as part of TM Insight’s new e-commerce and digital team.

The executives are namely Nicole Scherholz Cipolla (middle of the banner picture) from the Global Fashion Group, Jan Becker (left of the banner picture) from e-retailer Zalora, and Mitch Bittermann (right of the banner picture) from fashion brand Adidas.

Cipolla and Becker will join TM Insight as executive directors of e-commerce, based in Australia while Bittermann joins the company as the executive vice president of e-commerce for TM Insight Asia, based in Singapore. 

Prior to their key positions at TM Insight, Cipolla had served as the group senior strategy director at Global Fashion Group and Zalora Philippines’ chief commercial officer, while Becker is a former director of brand marketing and consumer strategy at Zalora and also the vice president of marketing at Thai-based retail conglomerate Central Group Online. Meanwhile, Bittermann served as the director of e-commerce at Adidas  Southeast Asia.

“Consumers expect a smooth, frictionless, and convenient digital experience, and if they don’t get it from a retailer they will switch to a competitor in a matter of seconds. I’m excited to bring to TM Insight my extensive experience in developing profitable e-commerce businesses and help our clients reimagine what success looks like in the digital age,” stated Cipolla. 

Asked about his new executive position, Becker said, “Nicole, Mitch and I have built and scaled major e-commerce and omnichannel businesses across Europe and Southeast Asia. We understand best practice and now, as part of TM Insight, we can assist clients with their holistic strategy, commercial offering, digital merchandising and marketing, right through to their supply chain and fulfilment solutions.”

On the other hand, Bittermann stated, “Having e-commerce as a small subsection of your retail strategy doesn’t cut it anymore – retailers need to create a holistic e-commerce, retail, and supply chain strategy. Now with TM Insight’s new e-commerce and digital offering matched with the business’ existing supply chain expertise, we can provide a full end-to-end solution. This will be a gamechanger in the industry, which I’m incredibly excited to be a part of.”

The new executives will lead the company’s e-commerce and digital offering across the Asia-Pacific region, working with TM Insight’s broader supply chain and property consulting business to provide businesses a true end-to-end service offering in their retail and supply chain transformations.

Travis Erridge, CEO of TM Insight said, “Our clients have experienced incredible acceleration in e-commerce growth, with global online retail expected to reach up to US $10 trillion by 2023. With this growth, e-commerce is now a crucial component in a retailer’s business strategy that defines its supply chain and property solutions.”