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Essence bolsters experience offerings, appoints new head of experience for APAC

Singapore – Global data and measurement-driven media agency Essence has promoted Magda Wolder, its former EMEA creative strategy head, to be the new head of experience for its APAC unit. 

Wolder brings with her over a decade of experience in bringing advertising and ideas together in the media, technology, and entertainment industries. Prior to joining Essence in 2018, she has worked as the senior researcher for Netflix EMEA in the Netherlands, and the lead creative strategist and head of customer closeness at broadcast media company Sky in the United Kingdom.

In her new role, Wolder will be heading the agency’s team of creative strategists, conceptual thinkers, and design experts, as well as technology-powered production partners, to create data-driven creative innovation for Essence’s clients in the region. This team will continue to incubate and develop next-generation, privacy-compliant personalized creative experiences through Essence Global Ventures the agency’s Singapore-based innovation, research, and development hub, which is supported by the Singapore Economic Development Board.

Commenting on her promotion, Wolder said that they have a very talented creative team and cannot wait to see what they will achieve together in 2021.

“Our work at Essence demonstrates that data and technology complement a creative idea, and are not the idea itself. In addition to my focus to drive personalization at scale for our clients in APAC, I am keen to help nurture emerging creative talent and imagination in this region,” said Wolder.

Meanwhile, Essence’s SVP, Client Partner, APAC, and Singapore Managing Director Monica Bhatia, shared that they are delighted to have Wolder join the APAC team. 

“With her impressive brand experience, as well as her deep understanding of Essence’s unified approach to data that brings creative and media closer together, we are looking forward to the creative innovation she will bring to media channels and content programs for our clients in this region,” said Bhatia.

T. Gangadhar, the CEO of Essence APAC, commented, “With Magda’s leadership, I am excited about the creative technology and experience products our Experience team will continue to deliver through Essence Global Ventures, which will be scaled to help brands across APAC and globally successful in the new economy.”

Wolder’s appointment is part of the agency’s corporate and product strategy, which will further strengthen its specialist capabilities, namely advertising operations, analytics, and data strategy, as well as experience, and consulting, alongside its media services offering, which includes media planning, media activation, automation and media technology.