Australia – Tammy Cooksey has recently been promoted from her former position as Perth’s experience director to the position of national head of experience by Wunderman Thompson Australia.

Cooksey’s group at Wunderman Thompson Australia has developed a clientele that includes companies including HBF, Endeavour Group, Synergy, Horizon Power, Keystart, and P&N Bank. With their skill, Tammy’s team has created a distinctive body of intellectual property (IP) that supports marketing, service, and transformation teams.

Mel Wiese, chief strategy officer at Wunderman Thompson Australia, said, “Tammy has built an outstanding team of experience strategists, designers and innovators to deliver growth for our clients nationally. She is an outstanding leader in our business, accelerating our methodology, talent and experience output.” 

Speaking on her new role, Cooksey expressed, “I’m so proud of the team we’ve built here at Wunderman Thompson and look forward to continuing to grow that as our portfolio of clients also grows. The opportunity to share our purpose-led approach to customer experience, and bring broader network experience into our offer is exciting for us and our clients.”

Singapore – Global data and measurement-driven media agency Essence has promoted Magda Wolder, its former EMEA creative strategy head, to be the new head of experience for its APAC unit. 

Wolder brings with her over a decade of experience in bringing advertising and ideas together in the media, technology, and entertainment industries. Prior to joining Essence in 2018, she has worked as the senior researcher for Netflix EMEA in the Netherlands, and the lead creative strategist and head of customer closeness at broadcast media company Sky in the United Kingdom.

In her new role, Wolder will be heading the agency’s team of creative strategists, conceptual thinkers, and design experts, as well as technology-powered production partners, to create data-driven creative innovation for Essence’s clients in the region. This team will continue to incubate and develop next-generation, privacy-compliant personalized creative experiences through Essence Global Ventures the agency’s Singapore-based innovation, research, and development hub, which is supported by the Singapore Economic Development Board.

Commenting on her promotion, Wolder said that they have a very talented creative team and cannot wait to see what they will achieve together in 2021.

“Our work at Essence demonstrates that data and technology complement a creative idea, and are not the idea itself. In addition to my focus to drive personalization at scale for our clients in APAC, I am keen to help nurture emerging creative talent and imagination in this region,” said Wolder.

Meanwhile, Essence’s SVP, Client Partner, APAC, and Singapore Managing Director Monica Bhatia, shared that they are delighted to have Wolder join the APAC team. 

“With her impressive brand experience, as well as her deep understanding of Essence’s unified approach to data that brings creative and media closer together, we are looking forward to the creative innovation she will bring to media channels and content programs for our clients in this region,” said Bhatia.

T. Gangadhar, the CEO of Essence APAC, commented, “With Magda’s leadership, I am excited about the creative technology and experience products our Experience team will continue to deliver through Essence Global Ventures, which will be scaled to help brands across APAC and globally successful in the new economy.”

Wolder’s appointment is part of the agency’s corporate and product strategy, which will further strengthen its specialist capabilities, namely advertising operations, analytics, and data strategy, as well as experience, and consulting, alongside its media services offering, which includes media planning, media activation, automation and media technology.