SME Featured East Asia

HDcourse launches free online SEO courses for SMEs

Hong Kong – HDcourse, the SEO optimization services and training provider, has launched free online SEO courses to help SMEs increase their organic SEO traffic.

HDcourse offers courses that cover SEO, WordPress, email marketing, and digital marketing. It supports short video teaching and is suitable for people who are studying on mobile phones and busy with work.

HDcourse shared a case study where one of its students from Malaysia had only 53,500 impressions and 1,240 clicks on Google, and following its classes, said impressions have grown to 583,000 and clicks to 15,000.

HDcourse said that through the free SEO teaching courses, anyone can have a jumpstart, promoting its classes to have 10 integrated factors that can improve the SEO of the clients and obtain organic traffic.

One of the factors is ‘Search Intention’, that helps businesses to know consumers’ intentions behind inputting certain keywords. Second is ‘Index’, which is having the search engine index the content of the customer’s website one by one. Next is ‘Backlinks’, which mainly refers to how many other people’s website links point to the customer’s website.

Meanwhile, ‘User Experience’ is the time the user stays on the website, and ‘Uniqueness of Content’ is the deep and rich content, allowing content optimization. ‘E.A.T.’ or ‘Expertise, Authority and Trustworthy’ is also a factor to improve SEO, which is enabling experts to write content to increase authority and professionalism, while ‘Freshness of Content’ is writing up-to-date news.

Furthermore, the ‘Click-Through Rate’ is adding numbers or attractive words to the title, which will help the search engine, while ‘Website Speed’ is the time to load the website should be within 2-4 seconds. And lastly, ‘Responsive Design’, which allows users to easily browse the same website regardless of the computer, tablet, or mobile phone.