Tag: Gusto Collective

Singapore – The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market. 

In this partnership, Gusto Collective will leverage its expertise and extensive experience in destination marketing to actively support the Singapore Tourism Board’s mission of positioning Singapore as a vibrant and inspiring destination, bringing to life its ‘Made in Singapore’ global brand campaign. 

Gusto Collective will introduce fresh perspectives on Singapore’s attractions and experiences, showcasing the city-state’s natural beauty, cultural richness, and emerging status as a thriving innovation and creative centre in Asia. The firm will also work on enhancing Singapore’s standing as a global hub for meetings, incentives, conferences, and exhibitions (MICE) that delivers meaningful business outcomes and impact. 

Speaking on the partnership, Shashin Surti, managing director of Gusto Collective Shanghai, said, “We are thrilled to be partnering with the Singapore Tourism Board to bring Singapore’s vibrant tourism offerings to the China market. This collaboration marks an exciting milestone for both Gusto Collective and the Singapore Tourism Board to shape a dynamic tourism landscape for Singapore in partnership with industry and community stakeholders.”

Andrew Phua, chief representative and executive director of Greater China at STB, added, “China is one of the largest inbound source markets for Singapore, and we have already witnessed an increase in visitor arrivals with the recent visa exemption. This partnership will allow us to continue building a strong presence in China and inspire Chinese travellers to discover how ordinary moments are turned into extraordinary experiences in Singapore.”

Hong Kong — Gusto Collective, an Asian BrandTech holding company, has raised US$11m in its Seed Plus funding round led by Animoca Brands and Gaw Capital. The oversubscribed round also received participation from BlackPine, YCI Limited, and several other existing shareholders. With the completion of this round, the company has raised US$23m in cumulative external funding since launching in 2020.

The funding will support Gusto Collective’s growth in areas namely geographic expansion into other parts of Asia; Web3 services and products, and recurring-revenue product development.

The company was founded in 2020 by chairman and CEO Aaron Lau, with the ambition of combining best-in-class storytelling and immersive technology. Gusto Collective has around 200 full-time ‘Gustodians’ and the group consists of four specialisms in Web3 marketing services, an augmented reality experience platform, a metahuman platform and luxury marketing services.

On the company’s growth, Lau said, “Gusto Collective was founded with the simple idea of helping brands connect with their franchise in the fast-growing world of Asia, whether in the physical world of bricks and mortar, or the emerging world of the metaverse. Since 2020, the company has been focused on creating content and experiences using the latest AR, VR and XR technologies.”

Lau added, “With the new funding, we intend to move more aggressively into Web3 tech services and expand geographically to bring our BrandTech capabilities to other fast-growth geographies within Asia.”

Meanwhile, Yat Siu, executive chairman and co-founder of Animoca Brands, commented: “Major brands continue to increase their Web3 involvement and capabilities in order to engage with customers in the open metaverse. Gusto Collective has already proven to be adept at partnering with customers for Web3 and augmented reality services. With Aaron leading a growing and world-class team, Gusto Collective has the opportunity to establish strong recurring-revenue products and client services.”

Simultaneously, Kenny Gaw, managing partner and co-founder of Gaw Capital Partners, shared, “Having witnessed Gusto Collective’s marketing and branding prowess first-hand, we are excited to support the company to bring their marketing and creative expertise into the dynamic and fast-growing Web3 universe.”