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Tag: GroupM Nexus

What’s NEXT Interview: GroupM Nexus’ Kathryn Domingo on the outlook of TV advertising in the Philippines
What’s NEXT Interview: GroupM Nexus’ Kathryn Domingo on the outlook of TV advertising in the Philippines
Posted on February 22, 2024
by Teddy Cambosa
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
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What's NEXT 2024: How AI is transforming DOOH advertising
What's NEXT 2024: How AI is transforming DOOH advertising
Posted on February 2, 2024
by MARKETECH APAC
AI can also be used to optimise DOOH ad campaigns in real time, based on factors such as weather, traffic, and even the mood of the audience. The result is not only more effective but memorable advertising.
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Teddy Cambosa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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GroupM-EssenceMedicom
GroupM unveils new EssenceMediacom, to integrate Neo into Mindshare
Posted on April 27, 2022
by Kathleen Murata
EssenceMediacom is designed to power client growth globally with an agile response to a rapidly evolving media landscape.
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