Philippines – In celebration of National Heroes Day, Grab Philippines has launched a new campaign that shines a spotlight on the crucial roles that delivery riders and ride-hailing partners play in the lives of countless Filipinos.
Hailed as contemporary heroes, Grab’s new campaign seeks to honour GrabCar driver-partners who navigate countless challenges on the road to deliver exceptional service. These drivers not only meet the basic needs of others but also strive to build better lives for their families who depend on them.
The campaign features an online film series titled ‘Itatawid, Ihahatid,’ which highlights the often-overlooked dedication of on-demand service professionals who ensure every passenger reaches their destination safely and every craving is satisfied.
“There’s no denying the exceptional dedication, perseverance, resourcefulness, and love for driving that ride-hailing professionals like me possess. I believe that no matter the obstacles, a person determined to succeed in life will find a way,” Matet Craig, one of Grab’s GrabCar driver-partners, shared.
Being a GrabCar driver-partner for almost a decade, Craig was able to purchase her six-seater vehicle and send her children to school with her earnings as a solo parent.
“No livelihood is easy, but as long as you have a clear goal for yourself and your family, you will see it reflected in the quality and kind of service you offer to each passenger,” Craig added.
As part of the campaign, Grab delivery riders and driver partners are also honoured on the app, where they are depicted as superheroes on the location tracking feature. This creative tribute serves as a reminder of the invaluable contributions these riders and drivers make to the community.
The in-app activation in the Grab app depicts drivers as superheroes on the road.
Ralph Guillermo, a member of the Grab Ugnayan Advocates, a group of GrabFood delivery partners, emphasised the importance of recognising the dedication of platform professionals like himself.
“Our livelihood is not easy. We face many challenges on the road while delivering, such as traffic, changing weather, and more. But of course, we don’t let these obstacles stop us from serving our customers and providing for our families,” Guillermo stated.
Another Ugnayan advocate, Alan Carrillo, emphasised how much delivery partners value feedback from consumers.
Carrillo shared, “It’s heartwarming to receive simple feedback like a five-star rating or positive comments, as well as tips, from our customers. These show that everyone wins in every successful delivery—customers are happy, while we move closer to our aspirations.”
The series of online films is available for viewing on Grab Philippines’ official social media channels.
