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Grab Financial Group launches new brand GrabFin, introduces Earn+

Singapore – Grab Financial Group (GFG), a Southeast Asian fintech platform, has announced that it will be launching GrabFin, a new brand for its digital payments, insurance, lending and wealth management offerings, and Earn+, an investment product for Singapore-based Grab users.

GrabFin offers Grab users a single entry point to payment, investment and insurance services on the Grab app. It addresses a consumer preference indicated in a recent Nielsen survey where three in five consumers prefer to access all their digital financial services on one integrated platform.

GrabFin also represents Grab’s commitment to empower Southeast Asia with greater financial access. The brand will offer everyday financial services that are simple to activate with just a few clicks in-app; fractionalised so that more people can access them; and flexible to enable consumers to choose how they use the products with no lock-in period.

Kell Jay Lim, head of GrabFin, shared, “Grab’s superapp platform, deep tech expertise and data-driven insights position us uniquely to drive financial inclusion across Southeast Asia. The GrabFin brand reinforces our promise to empower the six in 10 financially underserved in the region, by providing simple, accessible and flexible financial services in a single platform that they are familiar with and already access daily.”

“With GrabFin, access to financial services will be as simple as ordering a ride on the Grab app. Our customised products offer consumers flexibility and GrabPay’s multi-layered security features let them transact with peace of mind,” Lim added.

Following its launch in Singapore and Malaysia, the GrabFin brand will be progressively rolled out in other Southeast Asian markets in the coming months.

Along with the branding, the group is introducing Earn+, a new investment product for Singapore-based Grab users over 18. 

Earn+ is a  a low-risk investment product with a projected yield of 2%-2.5% per annum with better potential returns than most savings accounts when held over the short-to-medium term. Earn+ users can start with a minimum investment of $1, with no maximum investment limit or lock-in period. Users can also withdraw funds to their GrabPay wallets instantly, or transfer the funds to their bank accounts at any time, without incurring any penalties or early withdrawal charges.

Wenbin Wong, head of GrabFin, Singapore, commented, “Earn+ provides our users with access to low-risk, investment-grade bond portfolios, which were previously only available to institutional investors. In today’s volatile environment, it can be a good complement to our users’ investment portfolio as a low-risk investment option. With Earn+, Grab users can put their idle cash to work, and ideally stay invested for the short-to-medium term to ride out volatility and cushion the impact of inflation.” 

Earn+ invests in low-risk and well-diversified mutual funds managed by Fullerton Fund Management and UOB Asset Management Ltd. Grab users can access Earn+ by tapping on the ‘Invest’ icon on the Grab app home page, selecting ‘Earn+’ and selecting ‘Explore more’ to learn more about the investment product. Earn+ will be rolled out to all users in Singapore by the end of the week.