Tag: Goodday Cultured Milk

Philippines – Goodday, a cultured milk drink brand owned by Asahi Beverages Philippines which is distributed by Universal Robina Corporation in the Philippines, partnered with Appetite Creative, a creative technology firm, to create a vibrant and engaging linked packaging experience. 

The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected, enabling the business to enhance its marketing tactics and obtain a more profound understanding of consumer behaviour.

Additionally the partnership unveils a web app-based connected experience accessed through QR codes, registered customers of the Goodday drink smart packaging campaign can win instant rewards. One winner (out of three total) will be selected from each of the campaign’s major draws, and they will each get an all-expense-paid trip for four to Japan, which includes round-way airfare, lodging for four days and three nights, a one-day tour package, and spending money. Additional prizes include a Nintendo Switch Lite, fifty Goodday gift pack winners, P10,000 in GCash Credits, and P1,000 in GCash Credits.

Every Goodday 80ml and/or 350ml bottle variety, which is distributed in supermarkets, convenience stores, and sari-sari stores around the Philippines, is eligible to enter the prize draw. Goodday’s Facebook and Instagram social media accounts also provide access to the QR code. The campaign is expected to last through the end of March.

Speaking about the campaign, Hemalatha Ragavan, CEO at Asahi Beverages Philippines, said, “This campaign is designed to reward our customers with some amazing prizes. Goodday is always looking at creative and fun ways to engage and reward our consumers and this partnership with Appetite enabled us to do just that.” 

Meanwhile, Jenny Stanley, managing director at Appetite Creative, said, “Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel.”

Manila, Philippines – Asahi Beverages has collaborated with marketing consultancy Entropia in the Philippines in its first-ever immersive virtual launch in the Southeast Asia region.

Asahi Beverages’ product, Goodday Cultured Milk, was launched on the platform MootUp for Zoom, where press, dealers, and the brand teams all over from Japan, Malaysia, and the Philippines are connected in an immersive virtual event.

Over 200 participants joined the event, and were treated first to virtual worlds such as  Japanese-inspired Airport Terminal, an outdoor-themed conference hall where the main presentations were held, an intimate Zen garden, and a mini Japan town. By utilizing Moot, the event did not only engage participants, but also unified them, mimicking a physical gathering with people moving around and interacting with one another.

According to Hemalatha Ravagan, Asahi Beverages Philippines’ CEO and head of international business development and exports, the Goodday Cultured Milk virtual launch was the brand’s first foray into the Philippine market.

“After more than two years spent on research and development to perfect the formulation for Goodday, we are elated to introduce a cultured milk drink that we believe every Filipino would enjoy every day. Since COVID-19 has placed restrictions on face-to-face launches, we had to adapt and tap into consumers’ changing habits as well as their curiosity to connect in the digital space,” Ravagan stated.

Online participants were also treated to performances brought by Filipino bands Up Dharma Down (UDD) and Autotelic. 

“Goodday is a proud product of Japanese innovation, and we want to launch it here in a big way. The challenge for this launch is to get people from Japan, Malaysia, and the Philippines together for a fun and different experience. Thankfully, our partners in Entropia Philippines knew what to do,” said Karl Bustos, Asahi Beverages’ head of operations.

In a statement, Kaye Enriquez, partner and chief analytics officer of Entropia Philippines said the recent virtual event is an experience that responds to ‘people missing traveling and bonding with other people’.

“Through the use of available technology, we wanted to create that experience – one that is immersive where they could actually feel like they are traveling and having a good day, while learning about the new Goodday brand,” Enriquez said.

Meanwhile, Entropia Philippines’ Principal for Creative Services Hans Malang added, “While the platform is readily available via the use of Moot, we had to add new 3D layers to complement the immersive experience of this created new virtual world.”

Entropia Philippines is the first international expansion office of Entropia Global based in Kuala Lumpur, Malaysia.