Kuala Lumpur, Malaysia – Luxury mattress brand Sealy has engaged communications and storytelling agency GO Communications, to design and execute a comprehensive digital and social media campaign to bolster the brand’s awareness in Malaysia, while building a robust and engaged local following.
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology to a wide audience.
With strategic content, the campaign will educate consumers while driving brand engagement through a series of online and offline initiatives, including influencer engagement and roadshows.
Furthermore, the campaign also aims to increase footfall and sales at Sealy’s offline stores with targeted promotions and interactive in-store experiences, while boosting Sealy’s digital and online store presence by attracting new users, generating inquiries, and capturing sales leads via strategic digital advertising and social media enhancements.
Speaking on the appointment, Peter de Kretser, CEO of GO Communications, said, “We are thrilled to promote Sealy’s superior sleep solutions to Malaysia, ensuring that every customer experiences the luxury and comfort they deserve. We pride ourselves on our ability to craft compelling and impactful narratives that resonate with audiences on a deeper level. This campaign will allow us to leverage our digital and social media experience to enhance Sealy’s brand presence and connect with the market in meaningful ways. We look forward to seeing the positive impact this campaign will have on Sealy’s growth and customer engagement.”
Meanwhile, Derek Yeoh, country manager for Sealy in Malaysia, commented, “Sealy has always been at the forefront of sleep innovation and through this campaign with GO Communications, we aim to educate consumers about the importance of quality sleep and how our products can positively, impact their unique lifestyles, enabling them to take charge of their day, every day, with first-class sleep.”
“With their results-oriented approach and innovative strategies, GO Communications has a track record of delivering creative and impactful campaigns. We are confident that this collaboration will not only enhance our brand’s visibility but also underscore our commitment to improving the well-being of our target audience throughout the country,” he added.
Tag: GO Communications
Kuala Lumpur, Malaysia – Electric car brand Tesla has tapped PR and digital communication agency GO Communications as part of the brand’s recent expansion into the Malaysian market.
According to the agency, the appointment of GO Communications by Tesla to spearhead this colossal launch signifies a grand milestone for them, underscoring its position as an industry leader in crafting compelling and innovative campaigns and strategies.
Moreover, the collaboration marks not only a significant milestone for the electric vehicle (EV) brand, but also an achievement for GO Communications and the nation as a whole. The Malaysian debut of Tesla heralds a new era for the nation’s automotive landscape.
Peter de Kretser, CEO of GO Communications, expressed profound gratitude for the opportunity, stating, “Being selected as Tesla’s official agency for the brand’s entry into Malaysia is certainly a monumental landmark for GO Communications. We are humbled by the trust and confidence that Tesla has bestowed upon us.”
He added, “As they say, first impressions are everything, and nobody understands that better than us. My colleagues and I are delighted to have had this opportunity to introduce Tesla to Malaysia and give this truly remarkable brand the prominence and due recognition it deserves.”
The launch of the Tesla Y at Pavilion Kuala Lumpur last Thursday followed months of eager anticipation by the media, industry and government leaders, and motoring and EV enthusiasts alike.
GO Communications was also recently tapped by ANGKASA-X to be its PR agency related to the launch of its A-SEANSAT-PG1 satellite, developed in Malaysia. The satellite was successfully deployed on 27th June at the Vostochny Cosmodrome.
Malaysia – GO Communications has been chosen as the PR and communications agency for ANGKASA-X, a Malaysian technology company.As the appointed agency, GO Communications is responsible for handling all PR and communications tasks related to the launch of the A-SEANSAT-PG1 satellite, which was developed in Malaysia. The satellite was successfully deployed on 27th June at the Vostochny Cosmodrome.
The Vostochny Cosmodrome launch was broadcast in four different locations throughout Malaysia. These locations include the University Science Malaysia (USM) in Penang, the Malaysian Space Agency (MYSA) headquarters, and GreenPro Capital office in Kuala Lumpur, as well as the Sarawak Digital Economy Corporation Berhad (SDEC) office in Kuching.
Dr. Sean Seah, group executive chairman and CEO of ANGKASA-X, said, “In today’s hyper connected digital age, internet access is a necessity for the betterment of humankind. With the launch of PG1 and our subsequent satellites, we are committed to deliver social inclusion by reaching out to countries in Southeast Asia, particularly to the over 50% remote areas population that are currently deprived of any means of internet access. Our mission is to eventually bring affordable satellite services to all, especially those underserved regions along the equator.”
He also added, “We are witnessing a pivotal moment in the emergence of a new space era, where securing space orbital slots, developing space technology talents, R&D, building & launching homegrown satellites and engineering satellite solutions & applications will ultimately benefit Malaysia, Southeast Asia and beyond. In this regard, we are delighted to have GO Communications journey with us as our highly competent PR partner for the launch of the A-SEANSAT-PG1 satellite. Their proven track record as storytellers and deep understanding of the regional media landscape makes them the ideal choice to help us share the story of this groundbreaking initiative. Together, we will bring our vision of inclusive connectivity and the advancement of Malaysia’s space agenda to a wider audience.”
Meanwhie, GO communications CEO, Peter de Kretser, commented, “We are honoured to be chosen as the strategic PR partner for ANGKASA-X’s satellite launch. This project aligns perfectly with our commitment to supporting visionary companies that drive innovation and make a positive impact on society at large. We look forward to working closely with ANGKASA-X to create an impactful communications campaign that showcases the transformative potential of this launch and elevates Malaysia’s position in the global space industry.”
The launch marks the beginning of a project by ANGKASA-X, which will use its technology to clear the way for a Satellite-as-a-Service (SaaS) solution. This project intends to demonstrate Malaysia’s innovation by designing and deploying a constellation of Low-Earth-Orbit (LEO) satellites along the equator. Together, these satellites will close the digital divide and provide access to internet connectivity for millions of people in the area, with an emphasis on rural Asia. Additionally, as part of their objective, they will provide competitively priced remote sensing services.
The satellite launch will also supply governments, security agencies, and the commercial sector with important information. This information will cover a wide range of topics, including weather forecasting, plane tracking, maritime surveillance, security, and real-time photography of areas prone to potential catastrophes, including landslides, deforestation, and other natural calamities.
Kuala Lumpur – GO Communications has been recently appointed to manage PR and Communications duties for the 26th World Congress on Innovation and Technology (WCIT 2022), which will take place from 13 to 15 September at the Setia SPICE Convention Centre in Penang.
The event is scheduled to kick off with an opening ceremony officiated by the Head of State of Penang, Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak; Prime Minister YAB Dato’ Sri Ismail Sabri bin Yaakob and Chief Minister of Penang, YAB Tuan Chow Kon Yeow.
WCIT 2022 will see the convergence of 4,000 registered participants, including 200 speakers, composed of industry visionaries, captains of industry, government leaders, innovators and academics from over 60 countries. The congress will also host more than 500 technology brands within an event space exceeding 6,500 square metres. The event has also bestowed Malaysia the honour of being one of the few countries to twice host WCIT, dubbed the ‘Olympics of the World’s Information Technology Industry’.
“This is truly a proud moment for Malaysia to host this prestigious event which will see the convergence of multiple stakeholders working in concert to push boundaries towards aggressive digitalisation. WCIT will actively engage organisations and individuals from around the world who are leaders and innovators – movers and shakers in their own right. The summit will also serve as the ultimate platform for businesses and brands to seize opportunities through product and service showcases, and B2B and networking sessions, among others,” said Dr. Sean Seah, Chairman of PIKOM, the organiser of WCIT 2022.
“In this regard, we are delighted to partner with GO Communications to make this event a resounding success. Their vast expertise and experience in managing large-scale world-class events within the digital and business arena, compounded by creative, effective and strategic execution, make them the ideal partner for us. As such, they have been tasked with handling our PR and Communication executions leading up to, during and following WCIT 2022,” he added.
WCIT 2022 aims to create and encourage conversations for the betterment of humankind, true to its theme of “Connecting and Transforming the World.” Leading speakers at the conference include the co-father of the Internet and Google’s chief internet evangelist, Vint Cerf; NASA’s CFO, Douglas Comstock; CNN Business Correspondent, Richard Quest; President of Portulans Institute, Chair of Global Business School Network, and Dean at the Said Business School at Oxford University, Dr. Soumitra Dutta; Founder of the International Women in Cyber Security Foundation, Mary-Jo de Leeuw; and Strategic Futurist and author, Nancy Giordano.
In conjunction with WCIT 2022, PIKOM will also launch TechFest Penang, a five-day interactive experiential festival from 14 – 18 September. With free public admission, attendees will be exposed to new technological advances influencing lifestyle and business. The festival is poised to be Asia’s foremost vessel for stimulating innovative conversations between the public and global tech influencers.
With a variety of interactive digital arts and culture showcases and a performance from the Penang Philharmonic Orchestra, TechFest Penang will break a national record with the debut of a 688-light and music drone show, proudly created in Malaysia. This will serve as a thrilling entertainment experience for the public to enjoy from the shores of the island and mainland Penang on 15 September at 10.30 pm.
“We are excited yet humbled at being selected to work with such a prestigious summit as WCIT 2022 and its associated events, and thank the organisers for this amazing opportunity. Showcasing an event of this scale and magnitude is certainly no mean feat, but we believe we have effectively strategised a brilliant multifaceted campaign, while leveraging on our past experience with similar international events and summits to make WCIT 2022 truly shine!” said Peter de Kretser, founder and CEO of GO Communications.
Besides WCIT, the agency has, in recent times, worked with some noteworthy clients who are making waves in the digital and tech space, including travel booking platform, AGODA, and community-based navigational app, WAZE.
Kuala Lumpur, Malaysia – GO Communications (GO) has been appointed by AppZaloot – an up-and-coming SuperApp set to redefine community interactions – to manage PR, digital and influencer engagements, ahead of its official launch in the second half of 2022. As part of the 12-month contract, GO will facilitate all communications leading up to, during and following the launch in all Southeast Asian markets prior to its global expansion, by activating its regional network of agencies under the GO Group.
The AppZaloot platform, which has been five years in the making, will be first introduced in Malaysia prior to its regional and global expansion. The app combines social media interaction with a game-changing loyalty and rewards programme, which will utilise blockchain and crypto technology, benefitting individual users and businesses.
AppZaloot’s Founder and CEO, Max Thomas, said, “We are truly excited as we are in the final stages of building the SuperApp, which will be rolled out in stages beginning later this year. Malaysia will be the first market to experience the platform, and we’re certainly excited to be working with GO Communications, leading up to our launch, not only locally but in the region.”
According to Thomas, the GO Communications team has an excellent track record of championing brands and products while developing some truly stand-out campaigns. “In this regard, we see them as the right fit for us, not only as an agency, but a critical business partner as we roll out the platform, which we are confident will benefit communities and small businesses around the world,” added Thomas.
Putting communities at the heart of its operations, AppZaloot has pledged to conduct business in a completely different way, channelling a percentage of its revenue back to communities, funding local projects, which are picked by members of the community. Users are also assured that their data and privacy will be protected at all times to facilitate a truly safe experience.
Speaking of the appointment, GO Communications’ CEO, Peter de Kretser, said, “We have no doubt in our minds that AppZaloot will be a true game-changer in the social and digital space, which will redefine social and community interactions. I would like to thank Max and his team for this honour of working with them, and am confident that with his vast experience and expertise, AppZaloot is all set to energise local communities and the social space.”