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Tag: Global

Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Posted on November 26, 2024
by Aliza Carmona
Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.
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Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Posted on November 21, 2024
by Aliza Carmona
Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.
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Nativex forges partnership with Google to support brands’ expansion in international markets
Nativex forges partnership with Google to support brands’ expansion in international markets
Posted on November 14, 2024
by Aliza Carmona
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
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Coda, EA Sports FC join forces to launch mobile webstore for gamers
Coda, EA Sports FC join forces to launch mobile webstore for gamers
Posted on November 1, 2024
by Aliza Carmona
The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.
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Samsung Galaxy launches third season of ‘All About Switching’ global film campaign
Samsung Galaxy launches third season of ‘All About Switching’ global film campaign
Posted on October 31, 2024
by Aliza Carmona
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°. 
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Amperity among recognised CPD leaders in Snowflake’s Modern Marketing Data Stack Report
Amperity among recognised CDP leaders in Snowflake’s Modern Marketing Data Stack Report
Posted on October 23, 2024
by Aliza Carmona
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
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Adobe launches ‘GenStudio for Performance Marketing’ to accelerate campaign delivery
Adobe launches ‘GenStudio for Performance Marketing’ to accelerate campaign delivery
Posted on October 16, 2024
by Aliza Carmona
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels.
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Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Posted on October 16, 2024
by Aliza Carmona
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
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IAS unveils first-to-market advertising optimisation solution with Meta
IAS unveils first-to-market advertising optimisation solution with Meta
Posted on October 11, 2024
by Aliza Carmona
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels.
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Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Posted on October 10, 2024
by Aliza Carmona
‘Here’s to the Story’ alludes to Dewar’s history and its role in promoting Scotch Whisky worldwide while remaining committed to new discoveries.
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