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Tag: Global

Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Posted on October 16, 2024
by Aliza Carmona
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
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IAS unveils first-to-market advertising optimisation solution with Meta
IAS unveils first-to-market advertising optimisation solution with Meta
Posted on October 11, 2024
by Aliza Carmona
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels.
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Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Posted on October 10, 2024
by Aliza Carmona
‘Here’s to the Story’ alludes to Dewar’s history and its role in promoting Scotch Whisky worldwide while remaining committed to new discoveries.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Aliza Carmona
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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viooh-prdooh-study
Global prDOOH investment set to surge by 35% over next 18 months: report
Posted on September 17, 2024
by Aliza Carmona
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
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X appoints Angela Zepeda as global head of marketing
X appoints Angela Zepeda as global head of marketing
Posted on September 10, 2024
by Aliza Carmona
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. 
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propertyguru-acquisition
EQT Private Capital Asia to acquire PropertyGuru for US$1.1b in all-cash deal
Posted on August 19, 2024
by Aliza Carmona
PropertyGuru Group announced its agreement to be acquired by EQT Private Capital Asia, the Asia-focused arm of Swedish investment firm EQT AB, in an all-cash deal valuing the company at around US$1.1b.
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outbrain-merger-teads
Outbrain acquires Teads in $1 billion deal, expanding global advertising reach
Posted on August 2, 2024
by Aliza Carmona
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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