Tag: Global

Singapore – The first quarter of 2024 saw a 119% year-over-year rise in in-app revenue for finance applications, demonstrating their strong growth trend, especially in regions like Europe and LATAM. Moreover, this growth is being driven by technical breakthroughs, greater user spending and engagement, and targeted market expansions. This is according to the latest data released by Adjust, a global measurement and analytics company.

The research also shows that there is a resurgence of interest in cryptocurrency administration and trading, as evidenced by the 196% annual increase in worldwide crypto app instals from 2022 to 2023. 

Meanwhile, the APAC area has experienced an increase in the use of new digital financial services, which have become more accessible as e-commerce has grown rapidly in recent years. Furthermore, younger and more digitally savvy audiences are boosting demand for novel financial solutions. The region’s strong desire for mobile-first solutions, paired with considerable investments in fintech firms, establishes it as an important player in the global financial sector. 

Significant global finance app growth was recorded in 2024. Q1 instals surged by 36% year on year, while sessions increased by 23%. Furthermore, APAC emerged as a significant contributor to financial app instals, accounting for 59%, with MENA leading all areas with 79%. 

The popularity of cryptocurrencies is still rising. Instals of cryptocurrency apps climbed by 196% globally between 2022 and 2023, indicating growing confidence and interest in cryptocurrencies. Crypto marketers must, however, plan on boosting retention because sessions have decreased by 34%. 

The surge in mobile banking and payments demonstrates a move toward financial solutions that prioritize digital technology. In Q12024, bank app installs soared by 111% year over year, while payment app sessions rose by 27% in 2023. Furthermore, Q1 session lengths increased by 12% year over year, underscoring the critical role mobile apps play in day-to-day activities. 

In terms of finance app session duration, APAC is quite near to the global average of 6.38 minutes each session. Nonetheless, several of the region’s nations have surpassed North America, which is the top region in the world with 7.21 minutes per session. With 22.2 minutes per session, South Korea leads the pack, followed by India (15.64 minutes), the Philippines (10 minutes or more), and both Indonesia and Singapore (almost 10 minutes). 

APAC is set for expansion. While the global median effective cost per install (eCPI) for banking apps was $1.21, APAC had the lowest eCPI at $0.63, indicating a healthy growth environment.

Speaking about the report, Tiahn Wetzler, director, content & insights at Adjust, said, “Despite the tumultuous economic conditions of recent years, the outlook for the remainder of 2024 and beyond is promising. By leveraging next-generation measurement approaches, such as incrementality and media mix modelling, alongside traditional attribution, finance app marketers can unlock new avenues for growth. Emphasising secure, user-friendly experiences with a focus on personalisation will be crucial in retaining users – maximising lifetime value and driving sustained success.” 

Meanwhile, April Tayson, regional vice president for INSEAU at Adjust, said, “Our data show that both financial services’ apps and customer needs are evolving, especially in INSEA. With the right tools and integration of advanced tech, such as AI, personalisation, and next-gen mobile measurement, financial companies, developers, and marketers can boost user acquisition and engagement, and increase transaction volumes. These forward-thinking strategies and investments plus a keen understanding of evolving user expectations position marketers for significant growth and success in this dynamic market.” 

Sydney, Australia – Omnichannel supply-side platform OpenX has recently announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom.

In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.

The global expansion of TV by OpenX marks the first step toward transparent, biddable CTV in Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom, allowing buyers to continue to target viewers as they choose to watch CTV.

This expansion is an important step in the TV by OpenX mission to protect the value of broadcaster and publisher inventory while providing transparency, ease of purchase, and incremental reach for buyers.

While the first phase of TV by OpenX focused on transparency, this next step in OpenX’s evolution of programmatic television buying combines future-proofed data-driven curation with high-quality, transparent, biddable CTV in the US.

As brands and agencies continue to invest in scatter to buy closer to campaign activation, TV by OpenX’s US enhancements empower buyers to leverage the largest independent supply-side graph to target audiences across direct CTV inventory. In this next phase of TV by OpenX, data-driven, contextual, attention, and sustainability offerings power the direct activation of curated audiences at scale.

With TV by OpenX, US buyers can choose from any one of OpenX’s 250+ data partners, including Captify, Samba TV, and TVision, to target an audience via CTV inventory using OpenX’s cross-platform identity graph. 

This allows buyers to increase scale and optimise toward their desired campaign outcomes via their preferred DSP. Additionally, TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.

Talking about the expansion, Matt Sattel, SVP of buyer development at OpenX, said, “We’re thrilled to build on the success of TV by OpenX, both in geographical expansion as well as in enhancing the US offering to deliver buyers more data-driven curation options. These innovations, among others, enable us to partner with the most premium CTV publishers and ultimately deliver exceptional results for buyers.”

Singapore – HAVAS Red, the global merged media micro network, launched its The first ‘The State of the Influencer in 2024: A Client’s Perspective’ whitepaper. The report shows that consumers prefer influencers more than traditional media, and the video content is the most effective strategy in influencer marketing. 

The report notes that more than 97% of brands identify content creators as influencers, demonstrating the democratisation of influence. This emphasises how influencers are no longer limited to traditional celebrities and ushers in a new era in which everyone can have influence.

Influencers are also using social proof to increase engagement, which gives brands lots of chances to use influencer marketing techniques targeted at relevant and targeted audiences. This strategy can increase brand conversions and engagement levels. 92% of brands believe that cultivating long-term relationships with influencers is more valuable than short-term collaborations, and 31% of brands acknowledge that influencers can effectively drive engagement. 

According to the report also, video formats are the most effective strategy available to influencers. Because 86% of brands say that video content has more resonance than static forms, influencer marketing is being used by businesses to improve storytelling. They give campaigns life with their creative and graphic elements. Video content is king in Singapore, according to brands that claim that it best connects with their target market.

As social media and the media landscape merge, consumers’ trust in influencers grows as their faith in traditional media declines. The report shows that influencers play a crucial role in increasing brands’ online awareness. 81% of brands have run influencer campaigns, according to research, and one in five have taken part in more than 20 influencer campaigns. 

In influencer campaigns, ROI optimisation is still a goal. Even though 92% of brands stress the importance of evaluating influencer performance to determine return on investment, they also admit that finding the right influencers is a significant challenge in achieving the necessary ROI.

Moreover, influencer cooperation is about shared values as much as economic value. Successful influencer campaigns will go beyond traditional KPIs like engagement and reach and concentrate instead on creating long-lasting bonds through narrative storytelling, shared experiences, and ideals.

Speaking about the report, James Wright, global CEO of the HAVAS Red Group and global chairman of the HAVAS PR Global Network, said, “As an industry, we’ve observed how the influencer category is ever-expanding and increasingly emerging and recognised as a performance channel. Influencer marketing is driving measurable opportunities for both consumers and corporate brands globally, delivering higher engagement and paving the way for accelerated consumer conversion.” 

“Our report delves into influencer marketing at an industry level to help brands navigate the evolving landscape and inform strategic thinking. The findings of this report are insightful for brands when shaping their overall strategy, as it demonstrates the scale of influencer marketing, as well as offering insight into how and why brands are engaging with influencers. Brands that succeed in 2024 will be creatively integrating influencers into wider campaigns as a full-funnel marketing channel,” Wright added. 

Meanwhile, Kenny Yap, managing director of Havas Red Singapore, stated, “Today, we see implementing influencer marketing engagements in most clients’ communication plans. But to do it well, there are many areas to look at, from the brand affinity and fit, influencer and clout, and storytelling narrative to optimal formats. At HAVAS Red, we adopt a data- driven approach leveraging tools and technology to deliver clear influencer marketing success for our clients.” 

In order to determine the evolution of influencer marketing, HAVAS Red polled clients in ten markets: Singapore, UAE, Australia, Ireland, Germany, Italy, Japan, the Philippines, United States, and the United Kingdom. These customers come from a variety of fields and industries, including health, food and drink, wellness, and technology, as well as industry, tourism, and the automobile journey.

Australia – Global adtech Quantcast has introduced a self-service platform (SSP) to make open internet advertising more accessible to independent agencies and advertisers. This project enables businesses of all sizes to reach new audiences by providing tools and data previously only available to large ad spenders. 

The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising and maintain their competitiveness and efficacy in marketing campaigns. 

The key aspects of Quantcast’s new self-serve platform include AI-driven insights, which offers users access to AI and machine learning capabilities that enable high-performance advertising. The technology also provides simplified campaign management via an easy interface, making programmatic advertising accessible to everybody and facilitating campaign setup, management, and analysis. Additionally, the platform provides comprehensive cookieless solutions, which include new and proven measurement and targeting solutions that do not rely on third-party cookies. 

The open web is where most consumers spend their time, and while many small and midsize businesses are skilled at using social media marketing platforms to reach potential customers, this launch offers the same access to it. 

Speaking about the launch, Konrad Feldman, CEO of Quantcast, said, “Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third- party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.” 

Meanwhile, Clare Rogers, business director at This is Flow, stated, “Thanks to Quantcast, we’ve been able to efficiently target our key audience segments, resulting in higher engagement and conversion rates. Their innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients.”

Singapore – Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Advertisers in Amazon DSP from IAS have access to viewability, invalid traffic (IVT), brand safety, and appropriateness as solutions. 

IAS now offers Amazon DSP media buyers brand safety and suitability, viewability, and IVT measurement for custom audiences, as well as viewability and IVT measurement for Twitch. Cross-device measurement is available on the web and via apps for CTV, mobile, desktop, and tablet. 

Viewability, invalid traffic assessment with Amazon Ads, and brand safety and suitability expansions from IAS will be accessible in IAS Signal. The purpose of this platform is to give marketers a more uniform view of their global campaigns and more access to campaign data. 

In the third quarter of 2023, IAS also improved its integration with Amazon Ads by adding Context Control pre-bid segments. In addition to IAS’s regular pre-bid categories in Amazon DSP, customers can now simply select where their advertisements appear and reach contextually relevant content. 

Speaking about the partnership, Lisa Utzschneider, CEO of IAS, said, “IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximise return on investment for advertisers and are committed to providing independent measurement. This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimised towards performance.”

Singapore – TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and connect with fully engaged and sound-on audiences.

Through these new solutions, audiences can get the chance to collaborate, learn, and listen to some of the innovative marketers in the business. With the goal of providing the best experience possible to brands, creators, and the whole TikTok community, they are eager to start the next phase of their journey and keep innovating their advertising products. 

Moreover, TikTok will establish the ‘’TikTok Media Buying Certification’ program to assist companies in finding the perfect partner to power their TikTok campaigns. This global accreditation enables digital marketers to demonstrate and validate their expertise in TikTok advertising, as well as strengthen the network of trusted TikTok partners for advertisers.

The social media platform notes that attention is drawn to and encourages interaction with TikTok-first content that speaks to the community. According to research, making TikTok-first advertisements increases brand favorability by 38% and buy intent by 37%. Furthermore, brands that exhibit a thorough understanding of how to produce content, especially for the platform, are preferred by 79% of TikTok users. 

Visitors to TikTok also frequently take tangible action after learning about new subjects, goods, and trends. For instance, 59% of users use TikTok to choose what game to play next, 61% of users have made purchases on the platform either directly or after seeing an advertisement, and 52% of users have done research on vehicles after viewing content on TikTok. 

With TikTok’s vibrant worldwide community, marketers have a chance to provide their viewers with engaging and enjoyable experiences. The platform also enables marketers to interact with their communities and completely utilise this entertainment potential. 

TikTok is constantly working to give partners simple solutions for mutual success and growth. TikTok, which has 7 million businesses relying on it to grow and engage with communities, looks forward to continuing to support businesses of all sizes in generating impactful entertainment. 

Speaking about the launch, Sofia Hernandez, global head of business marketing at TikTok, said, “TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways. We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok.”

Singapore – Global bubble tea and beverage brand Chatime has announced a brand refresh anchored on its new brand promise, “Cups of Joy,” which emphasises the brand’s commitment to fostering inclusivity, creativity, and a sense of a global connected community for customers.

The brand refresh aims to capture the vibrant, youthful spirit of the company and appeals to Gen Z around the world–seeking opportunities to create and celebrate in their everyday lives.

From an updated logo and tagline to new menu choices, modernised packaging, and new store designs, all elements of the brand refresh are designed to engage new customers and longtime fans on an emotional level, forging deeper connections as it delivers the fun and flavorful experiences they crave.

Additionally, many Chatime establishments offer customisable options including sugar-free syrups and dairy-free or soy-based milk replacements that contribute to the drink’s increasing popularity. With the continued addition of beverages to Chatime menus, the brand is well-positioned to satisfy the preferences of more consumers and stay competitive in the broader beverage market.

Talking about the brand refresh, Henry Wang, chairman of Chatime, said, “In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them. Our updated brand is designed to catch consumers’ attention and inspire curiosity and excitement to reward yourself with a cup of joy.”

Meanwhile, Teresa Wang, co-founder of Chatime, commented, “Chatime’s new brand reinforces that we are committed to delivering an inclusive customer experience in every cup. We embrace our customers’ choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently. Our beverages offer value and serve many purposes for today’s consumer, whether they are looking for a moment to rest for their mental health, a social outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We’re here to support our customers with cups of joy.”

Singapore – Mental health services provider Talkspace has launched its updated brand identity, which further embodies its fundamental belief that therapy and mental health support should be integrated positively into everyone’s lives.

Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.

Koto’s comprehensive rebrand aimed to reflect Talkspace’s 12-year evolution and the increasing accessibility and normalisation of therapy. Anchored in the Brand Idea ‘Make sense of it’, the new Talkspace emphasises that mental health care should be a regular practice, whether for navigating daily life challenges or addressing trauma or serious mental health conditions.

The Talkspace brand personality embodies the principle of ‘Sense Maker’, assuring members that Talkspace is a trusted partner in navigating life’s chaos and clutter, at a pace that suits each individual.

Talkspace’s fresh look showcases a redesigned brand symbol and refined logo, embodying the essence of the new brand concept while bringing space and clarity through its simplicity. Specifically, the T-shaped brand symbol signifies the versatility and adaptability of therapy, creating room for individuals to make sense of their experiences.

Additionally, Talkspace features a refreshed colour palette that aims to express and uplift, a new typography that conveys Talkspace’s brand values of clarity, emotion, and rigour, as well as two new illustration styles that can lean towards functionality or narrative emotion.

Talking about the refresh, Katelyn Watson, chief marketing officer at Talkspace, said, “We’ve transformed our brand identity to both reflect and celebrate shifts in the mental health landscape, especially the normalisation of therapy and mental health conversations, and the fact that innovation and insurance coverage make quality care more accessible than ever.”

Meanwhile, Joe Ling, creative director at Koto, commented, “Therapy and mental health play a crucial role in self-acceptance and the pursuit of happiness. In Talkspace’s rebranding journey, our aim was to underscore the importance of viewing therapy and mental health as essential practices.”

London, UK – Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy. 

The selection comes after an extensive pitch process that showcased Jellyfish’s expertise across media, creative, data, and technology. With an already strong presence in Asia, Metagenics will leverage the digital agency’s suite of proprietary technology and global scope to drive further brand growth and market expansion. 

Jellyfish will take over the duties of the current incumbent, R/GA, which Metagenics tapped in 2023 to oversee its national creative and strategic duties. 

Metagenics is Jellyfish’s newest addition to its roster of clients, including recognisable brands such as Google, Netflix, Amazon, Bissell, and Uber. 

Speaking on the partnership, Sophie Rasmussen, global CMO at Metagenics, said, “Jellyfish’s unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand’s reach and impact. We’re confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide.”

Meanwhile, Will Heins, chief solutions officer at Jellyfish, stated, “Metagenics, a forward-thinking brand at the forefront of their industry, is poised to disrupt the market, making them an ideal match for Jellyfish. This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight.

Singapore – Integral Ad Science (IAS), a global media measurement and optimization platform, has announced an extension of its brand safety and appropriateness measurement reporting on TikTok. The upgrade features new category exclusion and vertical sensitivity segments, which allow marketers to avoid a greater range of content that may be incompatible with their brand.

This extension uses IAS’s AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally with certainty.

IAS is adding 11 more nations to its brand safety and suitability measurement on TikTok, bringing the total to 62 countries in 34 languages. IAS’s AI-powered total media quality offering for TikTok makes use of multimedia technology, which combines frame-by-frame video analysis with audio, text, and image information. This makes it possible to classify material accurately and at scale in the for you Feed in accordance with four risk levels and 12 GARM brand safety & suitability categories. 

Lisa Utzschneider, CEO of IAS, said, “The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe.”

Meanwhile, Chen-Lin Lee, global head of measurement and data partnerships at TikTok, stated, “TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community.”