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DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team

Singapore – DoubleVerify (DV), the global software platform for digital media measurement, data, and analytics, has announced the appointment of James Cashmore as its new senior vice president of global client and agency partnerships.

Cashmore brings with him 25 years of experience in the digital industry. He previously worked as the global client partner director for Google APAC in Tokyo, where he led a team that worked with some of the largest technology and automotive global brands. Prior to Google, Cashmore also held positions at technology content publishing companies VNU and Ziff Davis.

In his new role, Cashmore will be leading a newly-formed team called ‘Global Client and Agency Partnerships’ (GCAP), which focuses on addressing the holistic needs of top global brands, agencies, and consultancies. He will be based in London and will report directly to Julie Eddleman, the EVP and chief commercial officer of DoubleVerify.

The GCAP team will be responsible for cultivating relationships with DV’s largest global customers, offering end-to-end leadership and coordination with local markets, and ensuring seamless delivery of DV’s comprehensive solutions. The team will also be structured and empowered to offer vertical expertise, best practices, and industry thought leadership, as well as to negotiate new and existing global deals on behalf of DV. Furthermore, the team will be leveraging close customer feedback loops to serve as the upstream input for the product roadmap and resource allocation guidance.

Commenting on his appointment, Cashmore said, “I’m thrilled to join DV at such a pivotal point in its growth journey. I look forward to applying my extensive industry experience to help strengthen our leadership position globally, as the company expands its commercial footprint and continues to deliver best-in-class solutions across the digital ecosystem.”

Meanwhile, CEO of DoubleVerify, Mark Zagorski shared that Cashmore is the ideal choice to spearhead the new Global Client and Agency Partnerships team, under the leadership of Eddleman.

“As Julie continues to take steps to evolve our commercial structure and strategy, James’ previous industry and leadership experience make him a well-suited addition. He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle,” said Zagorski.