San Francisco – Job and company insight agency Glassdoor has refreshed its brand identity and product experience to emphasize the power of workplace conversations as well as fostering transparency within the workplace.
Developed in partnership with brand agency Koto, Glassdoor’s new rebrand showcases app and site updates that capture the core of the platform as a space for authentic and meaningful conversations about work experiences.
Glassdoor’s new visual identity and product design also coincides with its new brand focus of highlighting the relationships and community formed throughout one’s career, with vibrant and interactive visuals all throughout the platform depicting a healthy workplace.
Glassdoor CEO Christian Sutherland-Wong introduced the new features of Glassdoor in a video, focusing on ‘bowls’ which are sectors of interest and on new conversational options such as talking specifically between co-workers of a company, or conversing anonymously.
Commenting on the rebrand, Deanna German, creative director at Koto, said “Our logo, typography, illustration, icons and unique brand tone reflect Glassdoor’s commitment to creating a healthier and more transparent workplace community”.