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Marketing Featured APAC

Enero Group acquires Singapore-headquartered B2B marketing agency GetIT

Sydney, Australia – Enero Group, a boutique network of marketing and communications businesses headquartered in Australia, has today announced its acquisition of GetIT, the marketing agency in APAC that specialises in B2B technology. The acquisition is aimed at accelerating the growth of the group’s leading global technology communications consultancy Hotwire.

The group said the inclusion of GetIT in the group will help extend Hotwire’s client services towards digital marketing, brand strategy, reputation management, and public relations through its offices in Singapore, India, Malaysia, and Japan.

In April last year, Enero, via Hotwire, also made an acquisition through the buy-out of McDonald Butler Associates (MBA), a UK-based B2B sales agency. 

GetIT, as part of the Hotwire Group, will be advancing the consultancy’s network of global businesses with a combined team of more than 500 employees and 14 offices around the world. 

Speaking to MARKETECH APAC, Anol Bhattacharya, GetIT’s CEO, shared that the two primary motivations for the company to go forth with the acquisition are immediate access to the global platform and the opportunity to expand its service range. 

He also said they “liked the Hotwire/Enero leadership team.” 

“By joining Hotwire, GetIT will continue to drive momentum, particularly in the rapidly advancing markets of South East Asia, Japan, and India. Adding reputation management, brand strategy, and public relations to our sophisticated performance marketing capabilities will deepen our partnership with premier technology companies to help them achieve their business goals, particularly in navigating complex reputation issues, building business-impacting stakeholder relationships, and delivering revenue growth on a larger global scale,” commented Bhattacharya.

Alongside GetIT, the group has also announced its major acquisition of ROI DNA, a leading B2B digital marketing agency, which is seen to further extend and transform Hotwire’s capabilities in North America.

Brent Scrimshaw, CEO of Enero Group, said, “Adding sophisticated performance marketing capabilities in North America and APAC will create a global network of performance marketing expertise. This will unlock further opportunities for Hotwire to deepen [its] partnerships with some of the world’s leading technology companies.”

“Combining world-class communication skills to expedite reputation, relationships and revenue, these acquisitions will continue to accelerate Enero’s growth trajectory and positioning as a creative technology company,” Scrimshaw added.

Meanwhile, Heather Kernahan, Global CEO of Hotwire, commented, “The addition of ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship, and revenue services globally while adding performance marketing to provide a unique marketplace offering, which we believe, is the key to success in the current tech landscape. 

Kernahan adds that the acquisitions mean more than just for the benefit of clients. 

“Enero and Hotwire already attract and retain some of the best talent globally and aim to be the best working experience for all our teams – we are excited to bring this level of commitment to the whole employee to the ROI DNA and GetIT teams,” she said. 

The acquisition of GetIT will launch Hotwire’s owned office network across Asia, including Singapore, India, Malaysia, and Japan with a client portfolio that includes high-profile tech brands such as AWS, Oracle, Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro. 

Effective immediately, GetIT will operate as a Hotwire Company, and Bhattacharya and the extended leadership team will be continuing in their current roles. The same goes for ROI DNA which will immediately start operating as a Hotwire Company.

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Marketing Featured APAC

B2B tech marketing agency GetIT expands int’l presence with new Tokyo office

Singapore – GetIT, the B2B marketing consulting and solutions firm dedicated to brands in technology, IT, and telecom industries, has opened its office in Tokyo, strengthening its name in the international arena and expanding its already flourishing presence in the Japanese market. 

Group CEO & Director Anol Bhattacharya shared that Japan has always been a key market, where for over 20 years, technology industry leaders and telcos hailing from the country have been part of the many clients it served.

“Our experience with delivering solutions for our clients in Japan led to us acquiring local clients in the Japanese market. Growing our presence in Japan was a natural progression for us as we see a growing demand for Asia-Pacific marketers to venture into Japan and vice versa,” said Bhattacharya. 

With the new office, it will be bolstering its go-to-market solutions of content marketing, demand generation, lead nurturing, and account-based marketing to technology and telecom businesses in Japan.

Leading the charge in Tokyo is Kennosuke Saito as country manager. Saito is an industry veteran having been the country manager at Wunderman International and AdPeople Japan building a new marketing service agency business model focusing on digital and data solutions. Saito brings extensive marketing and sales experience. He had also been part of top global ad agencies such as Grey, Leo Burnett, Ogilvy & Mather, Wunderman, and MediaCom managing both B2C and B2B clients.

“I am very excited about GetIT’s Japan office, being a proud member of this growing professional organization. With the B2B marketing expertise and experiences GetIT has built in APAC, I am confident that we can expand our services to Japanese clients and help you develop effective and efficient marketing activities outside of Japan for further business growth. We are thrilled to be your best partner for your APAC marketing,” commented Saito.

GetIT is headquartered in Singapore. The firm commenced operations in Bangalore, India in 2015, and expanded its operations to Kuala Lumpur, Malaysia in 2019.