Tag: Germany

Australia – Global public relations agency Red Havas has announced its further international expansion to locations Spain, Germany, China, and Italy, as well as France, aimed at bringing these teams together with Red Havas offices across the US, Australia, Singapore, Vietnam, UK, and the Philippines, as well as Indonesia, and Dubai. 

The move aims to give clients access to best-in-class thinking and the opportunity for seamless, integrated programs across four continents. Through the expansion, Red Havas also expects strengthened capabilities with the backing of the health network Havas Health & You under CEO Donna Murphy, and the global footprint and expertise of Havas Creative Group under its Global CEO Chris Hirst. 

The consolidation of these assets will allow the network to operate in a unified way across its seven disciplines around the world, namely health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, and automotive and mobility, as well as travel and hospitality, and internal communications.

Red Havas said that there is a further expansion to be realized throughout 2021 to 2022, where it will be partnering with the other Havas Group specialized PR assets to address client needs. 

James Wright, the global CEO of Red Havas and the global chairman of Havas PR Global Collective, shared that the combination of a global pandemic along with the political and social atmosphere of the last two years not only left a dramatic imprint on global society but has dramatically and permanently changed the way people around the world consume media and content.

“We are now living in an era where consumption is more global, more diversified, more simultaneous, and at higher volumes than ever before across platforms. In response to this, brand demand for seamless and integrated communications across multiple platforms and regions continues to grow at an exponential rate. This expansion better positions us to bring the future of PR and communications to our clients anywhere and everywhere,” said Wright.

In September this year, Red Havas in Australia has also announced the appointment of Alexandra Bryant, former managing partner and creative principle of creative communications and content company Finchco Agency, to assume the newly created role of executive director for the Sydney office, tasking her to oversee the team’s performance, growth, and operations, including driving people and culture initiatives.

Germany – Global vehicle brand Audi has reworked its brand identity to spotlight the company’s transformation to sustainable and digital premium mobility. The brand will now carry the slogan “Future is an Attitude.” 

With the new tagline, its original brand claim, the German phrase “Vorsprung durch Technik” which means “progress through technology” will remain; the only difference is, the new identity will now be globally visible for the first time. 

“By refining our brand strategy we give a contemporary definition to ‘Vorsprung’ and make ourselves ready for the future – for a new automotive era and for our customers,” said Henrik Wenders, senior vice president for brand.

“The purpose is to improve people’s lives through technology and to make a contribution to society. Audi’s ambition is to shape the future of premium mobility and to create fascinating experiences,” added Wenders.

Under the new communicative approach, Audi will unite its worldwide marketing activities from now on, while still taking into account cultural and country-specific requirements.

Spearheaded by German creative agency thjnk Hamburg GmbH, the campaign’s presentation is guided by the brand’s progressive premium image, while the reduced and clear style will be evident in the new visual language.

https://www.youtube.com/watch?v=pWaHZ2oRE7s&feature=youtu.be

In the video ad, Audi aims to demonstrate the message of “an electric, digitalized and emotional future.” Its current models Audi e-tron Sportback, Audi AI:ME, and Audi Q4 Sportback e-tron concept were showcased in the campaign as they represent “the innovative power of the brand.” Meanwhile, the protagonists of the ad are Audi employees like head of design Marc Lichte, who, according to Audi, authentically embodies its attitude.

The campaign will be conducted through all channels of communication, from TV to the digital platform. On the newly launched website progress.audi, all contents of the campaign will be gathered, and further background stories will be offered to users.