Auckland, New Zealand – New Zealand based utility company Genesis has launched their latest campaign, showcasing the Genesis School-gen programme, which has been providing free STEM teaching resources and learning tools to primary schools around the country for 16 years.
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
In the new film spot, George takes us to her school where we see her and her classmates learning about science, technology, engineering and maths as part of the Genesis School-gen programme.
Through the campaign, Genesis showcases its understanding on the importance of investing in the future of Aotearoa by engaging rangatahi in STEM (science, technology, engineering and maths) subjects, as any of New Zealand’s jobs of the future will require STEM skills.
Speaking on the campaign, Stephanie Fahey, head of brand at Genesis, said, “George and her family have been incredibly well received by Kiwis, helping to build an emotional connection and an engaging narrative that is generating strong results for Genesis. Care is at the heart of the Genesis brand and we’re proud to have a long record of supporting New Zealand schools through the School-gen programme.”
Meanwhile, Andy McLeish, partner and chief strategy officer at Bastion Shine, commented, “George and her family are working out to be a really effective vehicle to deliver proof points for Genesis and build brand affinity. We’re really excited to be adding School-gen to the suite of George stories and share the great work Genesis does in New Zealand schools with the whole country.”
The integrated campaign includes television, radio, OOH, digital and social and launches on October 15.