Manila, Philippines – Cascadeo, the dedicated cloud company under Philippine telco operator Globe, has been recognized as a niche player by Gartner Magic Quadrant for Public Cloud IT Transformation Services, Global 2021, making Globe the first Philippine telco to have a subsidiary enter into the Gartner Magic Quadrant.

According to the report, Cascadeo’s strengths banked on cloud consultancy, managed services and cloud-native skills; modernization of traditional applications; as well as emphasis on strategic cloud transformation, and DevOps expertise. 

Cascadeo invests heavily in data analytics through its AIops-enabled platform. The cloud management platform for cloud infrastructure analytics is one of the company’s key competitive differentiators, with its capabilities in multi-cloud monitoring; automatic system alerts; cost-optimization features; and dashboard integrations.

Speaking about the company’s recognition, Peter Maquera, CEO of Cascadeo and senior vice president of Globe Business, Enterprise Group, said that this historic win with Gartner reminds them that they are on the right track towards digitally transforming their customers.

“Public cloud deployments are vastly accelerating, with enterprises planning to maintain or increase their IT investments in the years to come. Globe and Cascadeo continuously work together to expand our base of cloud engineering skills, products, and services to help businesses achieve agility and resiliency through the cloud,” Maquera said.

Meanwhile, Jared Reimer, president and founder at Cascadeo, commented, “As Cascadeo grows through our Globe partnership, we expand our workforce of skilled Cloud engineers, architects, security experts, and operators in the Philippines. Being part of the Magic Quadrant validates our decades of experience as a premier-tier services provider centered around data-driven business transformation.”

The large majority of organizations and businesses nowadays are not only technologically inclined but are also curious as to how to bring their products and services closer to their target market or customers. And coincidentally, with the rise of the internet and other forms of channels, organizations have taken into consideration the value of customer experience.

Customer experience has come a long way since traditional advertising and marketing strategies, and we have ventured deeper into digitizing it, leading to the rise of digital experience platforms (DXPs).

DXPs are best explained as “a piece of technology that allows marketers to create, manage and orchestrate, deliver and optimize personalized digital experiences across all touchpoints of a customer’s digital journey.” DXPs allow organizations to connect them closer to their target markets through these online channels and strategies.

Despite various DXPs being rampant across all the global industry of customer experience, new players tend to break the norms, in search of more efficient, organized, and flexible options that allow greater options for the businesses of today to save time and resources connecting with their customers.

Such is the feat of enterprise content management system Magnolia, based in Basel, Switzerland, on which its DX platform Magnolia DX Core, was recently recognized by consulting firm Gartner as one of the new key niche players in the DXP scene, according to its 2021 Gartner Magic Quadrant.

‘Punching above weight’: The background of Magnolia’s win

Since the 1990s, Gartner has released annually its Gartner Magic Quadrant series, a tableau of market research reports that rely on data analysis to report on market trends such as participation, the maturity of the industry, and discovery of solutions under a certain industry.

Under Gartner Magic Quadrant’s new report for DXPs, they have taken into consideration how the platform itself fares well to a wide variety of customers, including partners, employees, citizens, and students, and help ensure continuity across the full customer lifetime journey. Furthermore, it should be applicable to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) use cases.

Magnolia DX Core_Gartner
The 2021 Gartner Magic Quadrant, and Magnolia’s position in the quadrant, specifically in the ‘Niche Players’ category

Magnolia’s recognition of their platform by Gartner, according to Magnolia APAC’s general manager Don Lee, can be best explained as having the capability of being ‘punching above weight’ or being more inclusive to clients by adding more features in the platform while maintaining the same speed of deploying digital campaigns and content.

“With Magnolia becoming the choice of many notable brands globally, and also in APAC (which Gartner mentioned specifically), the international standing of our brand is now elevated to a point where we are taken seriously, despite the relatively nimble size of our company,” Lee stated during his interview at MARKETECH Spotlight.

Composable and modular: The key strengths

In the Gartner Magic Quadrant report, they stated that one of the key assets of Magnolia DX Core is that it operates under a modular framework, meaning the system can be partitioned which allows faster development and deployment of the DX scripts.

“For a modular framework, [it’s] the creation of small, independent scripts that represent modules which you can test independently and then recombine them. The advantages to this are you get consistency in development, reduced development time, and of course, flexibility,” Lee explained.

Gartner also noted that Magnolia DX Core also allows business clients to build digital experiences based on the platform’s components, making it composable for brands looking to revamp their digital experiences every time.

Magnolia DX Core_Gartner
The building blocks of the composable framework of Magnolia DX Core

“[This] enables brands to incrementally build out a high-performance DXP that leverages existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empower all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” he further added.

In one particular client case, Magnolia has helped China-based insurance company Ping An Insurance to allow the migration of its old content management system (CMS) to Magnolia DX Core in less than two months, with only two CMS back-end developers, thanks to the platform’s accessible modular framework feature.

Magnolia DX Core_Gartner
Results from the CMS migration done by Magnolia for insurance company Ping An Insurance

“Since its launch, editors have been able to update daily content consistently across any channel or platform with minimal errors and no major issue whatsoever. More than three times growth [are seen] in [the] site traffic, [and] 66% reduction in content update time,” Lee stated.

Responding to platform limitations

Despite its key strengths, Magnolia DX Core has its own limitations, including what is considered to be an “all-in-one DXP package”.

Gartner notes that enabling customers to build a DXP from first and third-party capabilities may be less attractive to prospects looking for a more packaged DXP solution.

In response, Lee noted that their trend in creating a DXP with third-party capabilities is part of the growing market of DXPs that aim to create a system of best-of-breed DX components.

“We have seen in recent years that there has been a clear shift in market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms. Magnolia is at the forefront of this revolution — providing modern enterprises with a far more agile and powerful alternative to cumbersome software suites,” Lee stated.

Magnolia DX Core_Gartner
A depiction of what a modular framework is

He also explained that in contrast to what “all-in-one DXP packages” are all about, this is much viewed to be an “overkill” of the true purpose of a DXP: which only serves best the client and their DX needs.

“It’s a natural evolution for this market in which overly complex suites are replaced by a new approach. It also does not help that the investment for a suite platform is also substantially more, with too many overkill features in the early phase of the brand’s digital adoption,” he added.

Visions: APAC presence and word of advice

As Magnolia is slowly being recognized by global brands and clients, the company is ramping up its market in the Asia Pacific, with two new offices in the region namely in Bangkok, Thailand and in Shenzhen, China.

“We have been fixated on customer success since day one, and we will continue to do so, upholding our promise of project success as the top priority. We also aim to empower more Magnolia practitioners, whether from clients or partners, and widen the Magnolia community,” Lee stated.

Magnolia APAC
The Magnolia CMS team in APAC. Don Lee is seated on the front row, second to the right

He added, “We realized that we are popular among developers, but marketers have very little visibility about us, so we hope to duplicate our success at the operational level to the management level.”

When asked about businesses looking forward to acquiring DXP solutions for their next digital experience strategy, Lee recommends that businesses only “focus on a few key facets of Digital Experience which they want to succeed in”, noting that DXP itself is often met with an impression as being a “buzzword”, hence businesses must only focus what correlates best with their business objectives.

“From there, they should aim to build a modular, organic DXP which has the capability to help them achieve their DX goals faster as they observe results. Investing in a composable DXP is key as it allows them to integrate with new or legacy martech functions seamlessly,” Lee recommends.

He also notes that creating a customized DXP means businesses creating the best of the brand’s tech stack that is optimized for the organization’s inner workings and nuances.

“This will give marketers the control over their budget and strategy on how they can then evolve the platform further to suit their needs and goals,” Lee concludes.

Watch our full live interview with Magnolia’s General Manager for APAC Don Lee on our YouTube channel.

If your organization has recently obtained an outstanding achievement or has launched a one-of-a-kind initiative in marketing and tech, please reach out to us at [email protected].

Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.

The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.

Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core. 

The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.

For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”

“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.

Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”

“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.

In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.

“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.