Categories
Marketing Featured Southeast Asia

Froyo Story appointed as digital agency partner by OCBC NISP

Jakarta, Indonesia – Froyo Story, an agency under digital holding ALVA, has been appointed as digital agency partner by Indonesian banking and financial services company OCBC NISP. The mandate will be for a 12-month period.

Amir Widjaya, OCBC NISP’s head of marketing and lifestyle business division, said, “The appointment was made to assist the bank in achieving its purpose to encourage Millennials and Generation Z to be more financially fit through fresher, more creative, and more relevant approach.”

The mandate will see OCBC NISP and Froyo Story creating a plan with a digital manoeuvre strategy that applies a creative, novel concept. This creative approach will be a key to achieving the bank’s grand mission. The digital campaign is about to involve Millennials and Generation Z through various social media channels by means of a number of creative and distinctive digital activities.

Zehrina Riskyankeiko, director of Froyo, commented, “We are pleased to welcome the second quarter of the year by signing a partnership agreement with one of the largest banks in Indonesia, OCBC NISP.”