Forest Interactive Archives

Phnom Penh, Cambodia – Local-based ABA Bank has announced that it has signed in scalable mobile platform provider Forest Interactive as its digital content partner for the bank’s mobile banking app, ABA Mobile.

Through the partnership, ABA Bank will bring ABA Mobile users options to pay for digital vouchers by popular online entertainment and stores, including premium services like Amazon, Google Play Store, iTunes Store, Netflix, Spotify, Mobile Legends Diamonds, Rules of Survival, Roblox, and many more.

Said partnership, according to Soknang To, country manager at Forest Interactive Cambodia, coincides with the current state of Cambodia in regards to digital content consumption, where the country is growing as an emerging market for the digital content audience with over 21 million mobile connections as of January 2021.

“With these vouchers available on the ABA Mobile app, customers can purchase in-game credits and digital gift cards right from their mobile banking app. We are excited to plug in another connection with ABA Bank to make premium content services easily and securely available for Cambodians, thus boosting the Kingdom’s digital financial inclusion effort,” To stated.

Meanwhile, Zokhir Rasulov, chief digital officer at ABA Bank, commented that the partnership with Forest Interactive brings great value to ABA Mobile users, making payments for a variety of the world’s popular services just a few taps away.

“This is the result of how ABA closely monitors and listens to the needs of its clients. We will continue working hard to bring more useful features and services and make the financial life of Cambodians more convenient,” Rasulov said.

Forest Interactive’s Digital Voucher Platform (DVP) comes to the fore as a comprehensive, one-stop portal for vouchers on digital goods to cater to today’s growing smartphone users that prefer online purchases of goods and services. With DVP, users can enjoy a wide array of premium digital content services through simplified and secured payment processes.

Forest Interactive’s endeavor for content subscription strategies has been evident globally, as they announced its expansion to eight countries last year, namely Myanmar, Switzerland, Austria, Kuwait, and Kenya as well as Thailand, United Arab Emirates, and Malaysia.

Kuala Lumpur, Malaysia – Following its partnership with short video platform TikTok to bring esports to a larger audience, esports entertainment platform FIGHT Esports has announced the launch of its regional FIGHT Campus League to establish a strong gaming community among colleges and universities.

The tournament meets the demand of the current esports community as the pandemic hit students were forced indoors, resulting in the increase of gaming hours and time spent consuming content online.

Cheah Sheau Mei, user and content operations manager for TikTok Malaysia commented that their partnership with FIGHT Esports works well, considering the fact that their platform features a short-form format and unique content that is suitable for gamers to showcase their unique stories, connect with other gamers, and celebrate modern gaming culture.

“As the gaming community continues to grow on TikTok, we look forward to collaborating closely with like-minded organizations like FIGHT Esports to fuel the passions and originality of more gamers on our platform.” Mei stated.

Meanwhile, Ariff Abu, team lead at FIGHT Esports Malaysia, commented, “We’ve been looking into regional, multi-title tournaments for some time after organizing community level tournaments in Malaysia, Indonesia, Thailand, and the Philippines for the past year and getting feedback from students asking for a dedicated tournament of their own.”

He added, “The FIGHT Campus League will pave a way for students to compete in selected top titles and demonstrate many different skill levels across several demographics.”

The regional tournaments will kick off in Malaysia with a PUBG Mobile tournament, and qualifiers will take place from 5 May to 11 June, ultimately leading to the grand finals on June 15 and 16. The streams will be also streamed on FIGHT Esports’ Facebook page and on Astro’s eGG Network, a Malaysia-based pay television network.

Included in the new slew of regional tournaments of FIGHT Esports is its Philippines’ equivalent, FIGHT Campus League Philippines’ Call of Duty: Mobile tournament. It will begin on 7 May to June 18 with a prize pool of PHP190M (RM16,172) as well as with its Indonesian counterpart FIGHT Campus Legend Indonesia which will be looking for the top Mobile Legends: Bang Bang teams from June to October with a prize pool of IDR50M (RM14,158).

Kuala Lumpur, Malaysia – Mobile platform developer Forest Interactive has announced a new partnership with French-based cybersecurity firm Evina in detecting and preventing fraudulent traffic, an online threat amplified by the global pandemic.

Said partnership was in response to the significant increase of fraudulent traffic across digital marketing campaigns implemented across Asia and Europe. Prior to the partnership, Forest Interactive had already implemented various digital restrictions such as the prohibition of clickjacking, iFrame, and auto-subscribe, yet non-human traffic was still accumulating.

“While proper restrictions have been rolled out as a guideline for affiliate marketing partners, the rising trend of digitization has intensified fraud attempts and suspicious traffic, which have an impact on the long-term sustainability of our digital campaigns,” said Khedir Yaakub, regional head of marketing & business development at Forest Interactive.

He also added, “Our collaboration with Evina is proof of our continued commitment to ensure our services are fraud-free, thus improving our customer experience and end-to-end operations. By implementing this solution into our ecosystem, we would be able to recognize authentic sources and also reduce the fraud rate percentage from a tailored dashboard, allowing us to protect our services from being promoted illegally and to more accurately optimize our campaigns.”

The dashboard of Evina DCBprotect (Courtesy of Evina)

Meanwhile, David Lotfi, CEO of Evina, said: “Through our collaboration with Forest Interactive, a key industry player in the South Asia set on conquering fraud, we are one step closer to eradicating mobile fraud altogether, in the region and worldwide. By integrating our anti-fraud solution, Forest Interactive will witness first-hand the benefits of a drop in its fraud rate like cleaner traffic, reduced complaint rates, and better business. End-users will be protected from fraud and the mobile platform developer can go on doing what it knows best: providing innovative solutions for mobile operators, fraud-free.”

The newest cybersecurity partnership will utilize Evina DCBprotect and will be implemented to mobile services with high fraud traffic cases, which includes Thailand, Myanmar, Pakistan, Kuwait, Malaysia, Austria, and the United States of America.

Kuala Lumpur, Malaysia – Kuala Lumpur-based developer of scalable mobile platforms Forest Interactive has partnered with mobile network operators in eight countries to launch content subscription services. The service will be available in Myanmar, Switzerland, Austria, Kuwait, and Kenya as well as Thailand, United Arab Emirates, and Malaysia.

Forest Interactive’s value-added-services offer a variety of mixed content such as an HTML5 game portal with over 400 plus premium game titles, premium Android games, and mixed creative content. The platform will also offer gaming platforms Gamemania, Gamesrack, Gameddiction, Fun Club, Mobiclubs, and HaHey VDO.

Johary Mustapha, chief executive officer of Forest Interactive said, “The ongoing global crisis has led to an increase in demand for creative content, especially videos and mobile games. This has allowed us to continue doing what we do best and launching these partnerships with mobile operators worldwide.”

“Forest Interactive has been developing scalable platforms with simplified service integration, equipped with customizable features and fast upgrade capabilities to better tailor to mobile operators’ business requirements at no initial setup fee or hidden cost. This will help mobile operators increase their average revenue per user and customer loyalty through cost-effective and profitable solutions,” Mustapha continued.

All subscription-based content is available to mobile subscribers once it has been approved by mobile operators and integrations.