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Marketing Featured Southeast Asia

Tiger Beer MY forays into hosting a virtual food festival

Kuala Lumpur, Malaysia – Beer brand Tiger Beer in Malaysia is diversifying its stance in the Malaysian market by hosting a virtual food festival, which will open on the 6th of November.

Promotions are the first in the upcoming festival, as the beer brand is offering limited editions of their branded chopstick set. Particular brand purchases on coffee shops, local food stalls, supermarkets, and convenience stores get customers a chance to avail of the limited product offer.

The highlight of the event includes online users who can enjoy a virtual experience ‘exploring’ the virtual streets of Penang and Klang Valley. Users can also customize their avatar, likened to role playing games (RPG). Aside from the virtual experience, users can also join online activities and games to win rewards, including Tiger Beer’s Crystal Can beer.

For users that are within the physical location of Penang and Klang Valley, users can order festival-exclusive street foods and enjoy complimentary serving of Tiger Beer.

The festival will run throughout Fridays, Saturdays, and Sundays of November this year, as festival doors will be open from 11am to 9pm.

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Platforms Featured East Asia

HK Tourism Board steps up gastronomic festival with hybrid ‘online+offline’ format

Hong Kong – The Hong Kong Tourism Board is launching its Hong Kong Wine & Dine Festival by means of offering an “offline + online format” to local and international audiences and will run from November 11 to December 15.

The Wine and Dine Festival will feature four notable events, which range from cooking masterclass and wine tasting discussions.

The first of these events would be 34 online masterclasses, catered directly to global audiences. Topics ranging from wine tasting, food plating, and fine dining will be tackled and can be accessed directly from the festival’s official website during live streams by the organizers of the festival.

Second of these events would be livestream cook-along lessons, which will include mentorship from Executive Chef Adam Wong of Forum Restaurant, Shane Osborn of Arcane and Cornerstone, and Vicky Cheng of VEA Restaurant & Lounge.

For wine lovers, audiences can tune to wine talks presented by critic James Suckling and Master of Wine Debra Meiburg, wherein they will share new wine recommendations.

Lastly, five masterclasses will be hosted by influencers that shaped the local food and beverage industry, under the theme Lady’s Talk. The classes will be hosted by Shirley Kwok of The Cakery, Head Chef Vicky Lau of TATE Dining Room, sake sommelier Jamie Lo, Master of Wine Sarah Heller, and actress-turned-winemaker Bernice Liu. 

“Although the HKTB’s mega events have been suspended for some time, we are drawing on our ingenuity and resources to optimize and adapt promotions against the backdrop of a pandemic. That’s why we have decided to resume the staging of mega events, and adopt a new ‘online + offline’ format for the Hong Kong Wine & Dine Festival 2020. It is a new venture designed for the new normal in which we find ourselves. The HKTB is doing this to ensure people can join this annual event in spite of the pandemic, and to help our hard-hit businesses to promote their products and open up new business opportunities in these challenging times,” HKTB Chairman Dr. YK Pang stated.