Platforms Featured East Asia

Uber Eats HK expands to Tsing Yi

Hong Kong – Uber Eats in Hong Kong has expanded to Tsing Yi, an island in the urban area of Hong Kong.

Elisa Janiec, general manager of Uber Eats Hong Kong, said that they are thrilled to introduce Uber Eats to Tsing Yi, as they believe that delicious food is a convenience that everyone across Hong Kong should enjoy.

“My team and I are committed to investing with our partners and the F&B community to unlock more innovative and delightful food choices for Hong Kongers,” said Janiec.

The island Tsing Yi is packed with eateries and food stores. Uber Eats will be bringing a line-up of local favorites such as local cha chaan teng from Bun Hui Cafe or Daniel’s Restaurant, Chiu Chow deli from Yummy Yummy, and chicken pot from Luk Kee, among others. All-time favorites are also available, such as Saizeriya Italian Restaurant, Nam Kee, Tamjai, and Bafang Dumpling. Meanwhile, as food delivery grew to become an integral part of Hong Kongers’ daily lives amid limited physical contact, Uber Eats has observed a shift in its users’ eating habits. 

Hong Kong recently celebrated 2021’s stay-at-home Chinese New Year holiday last February 12 to 16, and during the celebration, Uber Eats recorded a 50% year-on-year increase in order volume. 

Furthermore, as Hong Kongers further adapts to the new normal, the food delivery platform has observed an 800% increase in healthy food orders during the dine-in restriction periods, as people are ordering more from vegan, vegetarian-friendly, and healthy restaurants available on the app. Another consumer behavior shows on Uber Eats’ data, where Hong Kongers are starting supper at 6:00 pm, and are generally ordering 22% more food items to enjoy with their family in the comfort of their own home, which employees rarely do before the new work-from-home set-up.

Marketing Featured Southeast Asia

Maison Kayser now accepting SG island-wide delivery through Kaddra-developed app

Singapore – French bakery Maison Kayser in Singapore is now accepting island-wide delivery within a day for their local patrons through a newly-developed app, created with local-based tech company Kaddra.

Customers can now access the bakery’s menu assortment of French breads, pastries, sandwiches, salads, and others, to which Maison Kayser has around six branches across the island.

“As we continue to expand in Singapore, it was crucial to create a platform allowing our customers a convenient and fast access to our products. Kaddra did just that, and allowed us to maintain our brand aesthetics and values within our mobile app. The process could not have been easier, and we are anticipating fabulous growth and feedback from our customers,” said Julien Troch, general manager of Maison Kayser Singapore.

Meanwhile, Quentin Chiarugi, executive chairman and CEO of Kaddra commented, “We are ecstatic to have developed this new digital ecosystem for Maison Kayser, a brand reaching every corner of the world and a large international fan base, prided for their great classic French recipes. They are a prime example of how creating a mobile app can diversify a traditional business model only available in-store until now. Maison Kayser app is destined to become the digital Boulangerie of many people in Singapore”

The Maison Kayser app is available on both Google Play and Apple App Store.