Singapore – Following the company’s funding in April this year, coffee chain Flash Coffee has officially extended its operations in South Korea and Japan, with branches opening up in each country’s capitals, Seoul and Tokyo.
The coffee chain launched with two outlets in Seoul, a two-storey flagship establishment at Sinsa, and a store in Yeoksam, both located in the heart of the bustling, upscale Gangnam district. In Tokyo, Flash Coffee unveiled a two-storey concept in the city’s iconic shopping destination within Omotesando.
David Brunier, CEO at Flash Coffee, said, “We are very excited to officially launch in both Seoul and Tokyo, and introduce our mission to provide high-quality coffee at affordable prices to these cities. These markets are known to embrace technology, and we hope to bring ease to the lives of consumers with our digital-first solutions, ultimately changing the face of coffee consumption across Asia for the better.”
The coffee chain will continue to grow its footprint across the seven markets it is currently in: Singapore, Indonesia, Thailand, Taiwan, Hong Kong, South Korea and Japan, with a goal of opening over 350 stores by early next year. The coffee chain has also set sights to enter three new countries next year; Malaysia, Vietnam and the Philippines.
Un Koh, managing director for South Korea at Flash Coffee, said, “South Korea is filled with coffee enthusiasts and our coffee consumption rate ranks within the top 10 in the world. We are confident that our high-quality beverages crafted by award-winning baristas at Flash Coffee will appeal to South Korean coffee lovers. Our goal is to make our specialty coffee accessible to all, so for those who’ve not come across Flash Coffee yet, you will find us brewing very soon in a location near you. ”
Meanwhile, Shu Matsuo Post, managing director for Japan at Flash Coffee, commented, “Coffee culture has been prevalent in Japan for many years, and we’ve observed the rising preference for premium coffee locally. Specialty coffees tend to be expensive, but with Flash Coffee, consumers can now enjoy it at an affordable price point. We look forward to sharing our award-winning menu with customers in Japan, and hope they will enjoy our innovative creations.”
