Tag: Fiverr

Singapore – Online freelance marketplace Fiverr has announced the launch of its new platform ‘Togetherr™’, where creative teams can be connected to leading global brands and agency clients for creative works.

The new platform uses the proprietary technology ‘Creative Genome’ to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.

‘Togetherr’ builds on Fiverr’s mission of revolutionising how the world works together. This new platform puts talent and creativity at its core and uses technology powered by an AI engine to help leading brands engage with and manage teams of top-tier independent creatives to meet their project goals.

Amir Guy, general manager at Togetherr, said. “The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry’s complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism.”

He added, “We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.”

Brands will no longer be bound by bureaucracy, agencies-of-record, and long request for proposal (RFP) processes to bring campaigns to life. With Togetherr, the platform obtains the brief from the client, and the powerful AI engine will build a team specifically curated for that particular project. They get access to world class talent – to enhance the capabilities of their in-house creative teams – a space we see a lot of brands building out – or to build an entire freelance creative team to deliver new ideas or test new approaches.

Meanwhile, Micha Kaufman, CEO of Fiverr, commented “Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have been done forever, you realise that talent can be found everywhere, on a global scale.” 

He added, “You also find that diversity, which is so essential for creativity, becomes truly possible when you go beyond old constructs. Leading brands today often build their own creative capabilities in-house, and they need easy ways to augment them with outside independent talent and micro agencies on a project-by-project basis.”

Lastly, Greg Hahn, co-founder and COO of Mischief and advisor at Togetherr. “I’ve worked with big agencies and small agencies and founded a boutique small agency that does things differently. There’s no right or wrong way to unlock creativity, however, by putting talent and ideas over profits, you remove the pressure and make way for beautiful, bold, and diverse ideas. This is what Togetherr is all about – using technology to unlock people’s creativity and putting talent first. I am thrilled to have been a part of building this incredible platform and am excited to tap its potential myself.”

New York, USA – Fiverr, the global marketplace for freelancers has launched a new mobile experience for its mobile application focused on visual discovery and ideation. The new experience, called Inspire, is based on allowing customers to interact with the content on the platform by ‘liking’ it in their feed, and adding it to a mood board or list within the app for later reference.

Content within the Inspire feed is carefully curated based on customers’ recent searches and purchases on the platform, in order to create a highly personalized, one-of-a-kind experience where they are able to draw inspiration for current or future projects.

‘Inspire’ is designed to help customers discover the incredible talent that is available to them through Fiverr. In addition, it also serves as a means to discover the array of services and capabilities that can be beneficial to their business or project needs.

Speaking about the new mobile experience, Liron Markus, VP of product at Fiverr said, “Inspire is meant to be a place where this work can be celebrated, brought to life, and most of all, help visualize the endless possibilities and opportunities available on Fiverr. We are excited to see what kind of inspiration and ideas come from this new experience and to continue commemorating and recognizing the hard work of talented freelancers everywhere.”

‘Inspire’ is based on features of authentic output from freelancers, visual discovery on their feed, personalized feed, engagement and interaction, as well as app exploration.

To experience the new mobile experience, users would need to download the updated Fiverr app version on Google Play and iTunes.

Sydney, Australia – Australian AI-powered marketing platform Metigy has partnered with freelance services marketplace Fiverr, to service the growing need of microbusinesses for digital solutions.

According to data from the Australian Securities and Investments Commission (ASIC), there had been a 14% increase in new business registrations during the pandemic. With this, comes an increased demand for digital, and both Metigy and Fiverr aim to provide digital marketing expertise by co-creating and launching a stream of free educational resources on their owned channels, helping freelance and small business community upskill in areas of digital marketing and business growth.

The new initiative also gives Metigy’s customers the ability to tap into a broad range of digital services such as photoshop editing, social media design, and copywriting, as well as programming, while generating new business opportunities for the skilled freelancers on Fiverr. In addition, Fiverr’s sellers will be exposed to a larger pool of SMEs actively seeking digital solutions.

Metigy’s CEO and co-founder David Fairfull said that they are excited to partner with Fiverr as both of them are on a mission to support small businesses.

“Amid the pandemic, we saw many small businesses close but this led to the rise of microbusiness owners and freelancers, many of whom made that scary leap to kickstart their own business. Now is the time to be investing in our global small business community, ensuring they have the right tools and technology in place to support growth and reach their full potential,” added Fairfull.

Meanwhile, Liron Smadja, the senior director of global brand marketing and international expansion at Fiverr, commented that the partnership with Metigy is a first of its kind for them, helping to boost exposure and business opportunities for their global freelance community predominantly in Australia but also in Singapore and the US.

“The partnership comes at the perfect time as we continue to build our presence in Australia, expand opportunities for our network of Fiverr sellers and continue championing the small business community. We can’t wait to see what this partnership brings and are looking forward to working closely with the Metigy team,” said Smadja.

The partnership is Fiverr’s first major marketing investment in Australia, while the announcement of the tie-up also comes after Metigy’s recent Series B funding round led by investment banking firm Cygnet Capital earlier this year.