Singapore – Global financial services company Citibank and Yahoo have announced a partnership to create a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money and equipping them for their financial journey across different life stages.

Hosted on Yahoo Finance in Singapore, the hub–called ‘Life and Money; will see Citibank share expert insights and tips on personal finance with readers.

‘Life and Money’ will feature a specially curated selection of original content contributed by and jointly with Citibank, as well as relevant aggregated content from Yahoo Finance. With insightful explainers accessible in various multimedia formats such as articles, videos, and podcasts, the hub will cover a wide range of topics around personal finance and lifestyle. 

Some of the content topics will include saving, investing, advancing careers, achieving work-life balance, sustainable living, parenting, and other personal finance and lifestyle interests.

In addition, the content will address misconceptions, inspire new lifestyle habits, and provide actionable recommendations for readers of different life stages. Among them are first jobbers seeking financial independence, starter families purchasing their dream homes, mid-career professionals progressing through milestones, and seasoned achievers planning their ideal retirement.

Carol Tay, senior director sales for Southeast Asia at Yahoo, said, “As a leading source for finance news, Yahoo is focused on providing news and information that will help give our readers the confidence to make smart financial decisions. We are thrilled to partner with Citibank and build empowering content on personal finance, and help drive meaningful connections with audiences seeking rich insights that will help them achieve financial empowerment and lead their desired lifestyles.”

Meanwhile, Mylene Ong, head of digital sales and marketing at Citibank Singapore, commented, “Our partnership will give readers the opportunity to access Citibank’s latest personal finance insights and tips, as well as better serve our clients with an additional source of trusted finance-related content. We hope to provide a fresh and reliable financial perspective to those navigating life’s milestones, leveraging Yahoo’s strong editorial expertise and sizeable organic database.”

Kuala Lumpur, Malaysia – The Hong Leong Bank (HLB) has launched a new digital banking initiative that encourages children to be conscious about the environment, while practicing money saving tips.

The initiative, aptly called ‘Earth Hero’, teaches children how their choices can have an impact on the planet. With tasks completed, children earn opportunities to plant virtual trees. For every 20 virtual trees achieved, HLB will plant one real tree. The child will receive a certificate with GPS coordinates of the real tree planted in their name. 

Furthermore, the newest initiative falls under the umbrella of mobile banking platform HLB Pocket Connect, a child-friendly mobile banking app which was launched last August. The new initiative is also linked to an eco-friendly reforestation mission targeting to plant 2,500 trees in Borneo in partnership with social enterprise APE Malaysia.

“We are cognizant of our role as a financial institution in creating and sustaining a vibrant ecosystem of communities and the environment. We are very proud to be the first bank in Malaysia and the region to steer the younger generation towards being financially savvy and environmentally conscious through HLB Pocket Connect. There is good traction in this app’s uptake and view it as a good opportunity to gamify financial education with tangible rewards that benefits the environment, with parental guidance and in partnership with an eco-social enterprise,” said Domenic Fuda, group managing director and CEO of HLB.

On the other hand, Galvin Yeo, HLB’s general manager for personal financial services for deposits and digital said, “Children are true native digital and technology users, and are interested to learn through an interactive mobile platform that gamifies engaging activities and tasks. Through HLB Pocket Connect, we are able to seamlessly incorporate an environmental literacy element, teaching children to cultivate the understanding and responsibility in taking care of the environment and the value of money, with parents’ help. More importantly, we are proud to think outside the financial institution box in delivering a truly innovative, fun and relevant digital banking platform for their lifestyle.”