Tag: Farming

Sydney – Global equipment manufacturer New Holland has released its first ever nationwide campaign in collaboration with advertising agency Enigma, which has been in charge of their media presence since 2014.

The people-driven campaign, with the slogan ‘We grow through what you go through,’ shows how New Holland continuously benefits from their relationships with customers.

The campaign showcases the positive rural and community spirit and passion of New Holland in a 1-minute video depicting individuals who are resilient and committed, aiming to resonate with farmers and customers who appreciate New Holland’s dedicated quest to deliver top-tier products and exceptional service, every time.

New Holland’s campaign is also further amplified with the inclusion of outdoor installations such as bus sides and digital placements.

Matt Dawe, creative director at Enigma said, “Authenticity is a word that gets thrown around a fair bit in this game, but in this case, it couldn’t be more relevant. Everything from the genuine New Holland dealer and customer relationships through to the biting cold mornings were true and legit, and we couldn’t be happier to see it come to life so beautifully in this campaign.”

Meanwhile, Bruce Healy, general manager New Holland Australian & New Zealand, also commented, “We loved the idea as it clearly demonstrates how our team and dealers operate and collaborate. A hands-on approach, side by side with our customers, going through shared experiences. Showing that we aren’t just selling a piece of equipment, we’re delivering an end-to-end service experience.  We are looking forward to seeing the results.”

Manila, Philippines – The Department of Agriculture (DA) and the Department of Trade and Industry (DTI) have recently collaborated in pushing a digital market platform that is based on an end-to-end system between farmers and consumers.

The platform is called Deliver-E, and allows buyers to directly access agricultural products and other basic food items. As the system eliminates middlemen, products are sold fresh at low prices.

In a press statement, DA Secretary William Dar (depicted in the banner picture) pledged that the recent platform development is part of the department’s pledges for the agricultural sector, upscaling the agriculture value chain and improving overall food security in the country even beyond the COVID-19 crisis.

“With the sheer size of agricultural supply chains, only a multi-stakeholder approach to their management could free up the bottlenecks. This event sparks hope that many heads are coming together to assist key supply chain players with their technological needs and constraints. Online is the new byword of food security. We are fully embracing the digitalization of the agriculture sector as we journey towards the 4th Industrial Revolution, or Agriculture 4.0,” Secretary Dar stated.

Developed by tech startup Insight Supply Chain Solutions (InsightSCS), the platform has also received support from private sector partners, farmer cooperatives, and the United States Agency for International Development (USAID).

DTI Secretary Mon Lopez commented, “Let us try to create a Better Normal where all Filipinos can enjoy the fruits of our country’s inclusive growth and shared prosperity for all.” 

Manila Philippines – GrabPay, Grab’s e-wallet cashless solution, the Department of Trade and Industry (DTI) Region 2, and fast-growing agri-eCommerce platform, Mayani has announced its tripartite partnership to create broader market access and seamless e-payments solutions to farming communities and agripreneurs across Region 2, or the Cagayan Valley Region of the Philippines.

With the transport of fresh produce being a key challenge throughout the pandemic, farming communities and agripreneurs across the region were left unable to market and sell their fresh produce to a wider customer base, causing an oversupply. Through this partnership, the three parties will work together to promote a safe, seamless, and cashless farm-to-table e-commerce experience to more Filipinos to help boost rural incomes among thousands of farmers, farming communities, and agripreneurs across the Cagayan Valley Region.

With the partnership, Mayani will consolidate and activate a whole range of produce from 4,761 farmers in Region 2 and manage orders through its e-commerce platform with GrabPay as its digital payments solution. Likewise, GrabPay will also be providing wider market access to Mayani’s farming communities through a five-day campaign on the Grab app starting November 5, 2020, and users can also earn GrabRewards points whenever they use GrabPay to shop for fresh produce on-site.

In order to ensure broad inclusivity within the farming communities, DTI Region 2 will facilitate region-wide linkage of Cagayan Valley Region’s farmers cooperatives and agri-MSMEs to the Mayani platform.

“Even in these uncertain times, our mission in Mayani has stayed the same; help thousands of smallholder farmers lead better lives by changing how people buy their food through e-commerce. This partnership is another step in our efforts to bridge the gap between our own agro-entrepreneurs and potential customers in Metro Manila and eventually, all around the nation,” said JT Solis, co-founder, and CEO of Mayani.

Serving as the conduit for facilitating private sector relations with farmer cooperatives, DTI Region 2 will continue to provide the necessary support for tech-enabled, multi-stakeholder initiatives in agro-entrepreneurship. 

“Region 2 has always been known as one of the country’s top food providers, playing an integral role in the food supply chain of millions of Filipinos. Creating better access to quality produce from all around the country continues to be our priority, and we hope to expand our service by replicating the partnership we’ve established here in more areas,” said Leah Pulido Ocampo, DTI Region 2 regional director. 

Meanwhile, Head of GrabPay Philippines Jonny Bates said that the birth of the partnership comes at a time when many MSMEs are looking to digital means to recover economically.

“Our partnership with DTI Region 2 and Mayani is a wonderful example of how GrabPay can help farmers and farming communities recover from the crisis, and grow sustainably. We’re thankful to have this opportunity to work alongside Mayani and DTI Region 2, and we encourage more farmers,  farming communities, and agripreneurs to continue to embrace digitalization and cashless payments to better serve our kababayans,” said Bates.