Tag: FairPrice Group
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
Moreover, FPG ADvantage is being launched against the backdrop of global growth in retail media as an advertising channel tied closely to transactional data.
Singapore – Singapore’s retail giant FairPrice Group (FPG) has launched a new brand campaign that adds a touch of magic to the mundane, continuing its promise of “Every Day, Made A Little Better.” Created by BBH Singapore, the 360° campaign brings humour and heart to everyday family life through a series...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
Singapore – Hanshow has joined forces with FairPrice Group to launch the world’s first generative AI-powered “Store of Tomorrow” at Punggol digital district, putting the future of shopping straight on the shelf. The new FairPrice Finest acts as a testbed for more than 20 digital retail solutions each...
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
FairPrice Group (FPG) has teamed up with the Health Promotion Board (HPB) to introduce a new initiative that offers Singaporeans a more seamless way to earn rewards for making healthier purchases.
FairPrice Group signs MoU with Thailand’s Central Food Retail Group for expanded Thai food offerings
FairPrice Group (FPG) has unveiled a strategic partnership with Central Food Retail Group (CFG), a Thailand-based food retailer and operator of the Tops supermarket chain, to enhance Singaporeans’ access to an expanded range of authentic Thai food products and culinary experiences.
In an exclusive conversation with MARKETECH APAC, Loy noted that he will take charge of spearheading strategic initiatives for FairPrice Group aimed at enhancing the efficacy and reach of their retail media endeavours.
Most Recent Articles
Subscribe Now
