Singapore – Eagle Eye, a software-as-a-service (SaaS) technology company, has secured a multi-year partnership with FairPrice, the largest retail provider in Singapore. This was done through Eagle Eye’s Untie Nots, the personalised promotions business unit which Eagle Eye acquired in January this year.
Through the contract, Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme. Moreover, it will allow FairPrice to offer its customers highly personalised, gamified promotions at scale and to expand its digital customer base.
The multi-year contract covers FairPrice’s entire digital ecosystem of grocery, convenience, and food courts across Singapore, totalling over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores. FairPrice customers will be able to benefit from hyper-personalised offers from early third quarter of 2023.
Tim Mason, CEO of Eagle Eye, said, “We are delighted to have facilitated Untie Nots’ entry into the Singapore market, just a few months’ post the acquisition, confirming our view that Untie Nots’ AI-powered challenges solution will resonate with retailers globally. With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases.”
Meanwhile, Zyed Jamoussi and Cédric Chéreau, Untie Nots’ Group Managing Directors commented, “We’re excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye’s international presence.”
The new contract is testimony to the benefit of Eagle Eye‘s investment into international expansion and the initial marketing activities being carried out with Untie Nots, which are building a promising international sales pipeline.