Tag: Envato

Australia – Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.

Envato’s new brand identity features a refreshed look, an updated logo, and a redesigned website. Beyond a mere visual update, this rebrand represents a strategic transformation, poised to redefine Envato’s creative presence and enhance the overall product experience.

The rebrand involved extensive collaboration between Envato’s in-house creative teams and contributors from within the community. The new logo captures the essence of Envato and its creative spirit, incorporating the ‘Creative Spark’—a symbol of dynamism and energy—and the ‘Dynamic Dot,’ representing each individual’s unique contribution.

Speaking on the new logo, Arlyn Panopio, head of brand and creative at Envato, explained, “We had several designers sketching out logo directions over many rounds to craft our perfect mark. We wanted our logo to stand the test of time, and finding a design that felt current yet timeless was an iterative process of striking the right balance.”

Additionally, Envato adopted a brighter and bolder colour palette to reinvigorate the brand, infusing its visual identity with fresh, vibrant energy. The brand also revamped its sonic branding to better reflect its dynamic spirit.

Hichame Assi, CEO of Envato, said, “Bold, vibrant, and reflective of Envato’s spirit, this rebrand symbolises our evolution and unwavering commitment to supporting creatives. We’re excited to continue empowering our creative community and hope the refreshed Envato will inspire them to make their mark on the world.”

As part of the rebrand, Envato has also launched a new website featuring a modernised UI and enhanced UX. The revamped site offers a seamless creative journey, from sparking ideas to discovering the perfect assets.

Meanwhile, it will keep the same creative subscription but introduce a new toolkit to help users produce high-quality designs. 

Envato’s rebrand marks a pivotal moment in its growth, coinciding with the recent completion of its acquisition by Shutterstock. This timing is symbolic, representing both a fresh start and a significant milestone in the brand’s ongoing evolution.

Noelle Kim, chief marketing officer at Envato, said, “Those who’ve been part of our journey know how much heart and passion exists in the creative community we have cultivated. We wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently. And we collaborated with our platform contributors Milos Mitrovic for the logo design and K. Sparks for our sonic branding to bring this to life.” 

Sydney, Australia – Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.

Kim’s appointment comes as Envato continues to evolve and strengthen its role as a creator ally to creators in line with a rapidly evolving industry.

In her new role, she is expected to drive company growth with a level of expertise set to elevate the Envato brand, reinforcing its commitment to growing its creative community and its vision of empowering creatives worldwide.

Kim brings with her an expansive portfolio of experience having served in several senior leadership roles, including chief marketing officer and chief operating officer at Airtasker, where she launched a rebrand and drove international growth strategy and execution.

Previously, she also served as the global consumer marketing lead for Google Home and the APAC head of marketing for Meta across its family apps, Facebook, Whatsapp, and Instagram.

Hichame Assi, CEO at Envato, said, “With Noelle’s extensive experience working with industry-leading tech companies, we’re confident she will play a pivotal role in elevating the Envato brand. Her expertise, innovative approach, and alignment with Envato’s values will help us connect with our community, grow our audience, and empower creatives to thrive. We’re excited to see Noelle’s impact at Envato as we continue to evolve and push the creative boundaries of our industry.”

Commenting on her appointment, Kim shared, “I’ve always been excited about the possibilities that technology unlocks and telling these stories in a simple way. Envato is an incredible, values-based company that cares deeply about its users and contributors—the creative community. I’m interested to see what’s next for the industry, as it continues to be disrupted by AI, and excited about the solutions we’re working on to support and enable our creative community through this evolution.”

Sydney, Australia – Customer relationship platform HubSpot and creative asset online community Envato have entered in a new partnership in order to to build better digital experiences for customers by launching a new slew of high quality and diverse website themes on Envato Market, all made specifically for the HubSpot CMS Hub.

The new templates from Envato offer a wide variety of ways for businesses to customize their online presence, whether they use a multi-purpose theme or something more niche to their industry.

Meanwhile, CMS Hub is designed to help customers create seamless digital experiences with drag and drop page editing, mobile optimisation, premium hosting, and more. Because CMS Hub is built as part of HubSpot’s CRM platform, customers have direct access to all of their audience data which they can use to inform their content strategies and build better digital experiences.

For Cameron Gough, chief content officer at Envato, the partnership was a natural connection between two businesses committed to making it easy to build an engaging web presence faster.

“With these themes, we have an opportunity to provide the global creative community with the assets they need, while HubSpot can bring their CMS Hub product to life with the help of our talented author base. But more than that, our two organisations feel very values aligned, with a strong focus on helping the communities we serve succeed,” Gough stated. 

He also added that it has been exciting to be the exclusive launch partner with HubSpot on these new themes, as they have seen a huge amount of variety in the CMS Hub themes that their author community have created, from lawn mowing to consulting, to restaurants and even fintech.

“Even more exciting for us is that we’re starting to see our authors offer designs across different technical platforms, taking what has been a successful design on WordPress for example and making that available on CMS Hub. We have an extraordinary group of some of the best website designers and developers in the world, and they have all responded enthusiastically to this launch,” Gough concluded.

Meanwhile, Nicholas Holland, GM and VP of Marketing Hub and CMS Hub at HubSpot, commented that they are thrilled with the partnership, as they share Envato’s commitment to supporting the creativity and innovation of their customers.

“By adding a CMS Hub category on ThemeForest, we’re making it even easier for scaling companies using our cloud-based CMS to get started quickly and deliver incredible digital experiences to their audiences. That’s a huge win for our customers and represents an exciting opportunity ahead as we continue to build on our partnership with Envato,” Holland stated.