Tag: Elliot & Co.

Singapore – Public relations consultancy Elliot & Co. has appointed Mayda Jutahkiti as its new managing director for Singapore and Jayeeta Mazumder as its new account director.

The new appointees will work closely to ensure the agency’s growth and success, ensuring that it remains relevant to the evolving needs of the industry.

In her new role as managing director, Mayda will spearhead the strategic direction, growth, and overall success of Elliot & Co. Singapore. She brings with her 20 years of experience in various capacities, fostering team dynamics and ensuring client satisfaction across industries.

She previously served as general manager at her previous agencies, Rice Communications and The Hoffman Agency. She had also worked on multiple startups like Remote, AI Rudder, and 3S Money, as well as established companies like Google, Salesforce, PayPal, LinkedIn, Audi, and MyRepublic, among others.

Meanwhile, Jayeeta, in her newly appointed role as account director, will work alongside Mayda to oversee the client portfolio and lead a team of PR and editorial experts.

She has a wealth of experience in PR and media, with 15 years of career in journalism and delivering effective communication strategies for global clients such as Netflix and WeWork. Prior to joining Elliot & Co., she worked with Monk’s Hill Ventures, where she collaborated with partners, founders, ecosystem builders, and thought leaders, gaining extensive knowledge of the media and PR landscape in Southeast Asia.

Jeremy Foo, founder and CEO of Elliot & Co., shared, “I am confident that Mayda and Jayeeta’s combined background across various industries, coupled with their diverse experience in serving a wide range of local and global clients, will steer the agency in this increasingly challenging and competitive space. They have already made their mark on the team, and I am eager to see how the agency evolves and flourishes under their stewardship.”

Commenting on her appointment, Mayda also said, “It is an exciting role for me where I feel empowered and can make a positive impact on the business. I’ve had the opportunity to work at two outstanding and people-centric organisations, so the focus on people and culture has really rubbed off on me. This will still be at the heart of all I do, even as we navigate a challenging environment, explore new horizons, and chart a course for a future of sustained success.”

Singapore – Immersive media company Vividthree Holdings has announced that it has entered into a definitive conditional sale and purchase agreement (SPA) with one of the leading PR agencies in Singapore and Malaysia, Elliot Communications 

The group will invest S$775,393 in cash for new and vendor shares, acquiring a 30% stake in Elliot & Co. The SPA is expected to be completed by 30 April this year. 

The SPA also details a call option agreement with Elliot & Co., allowing the group to acquire another 21% stake for at least S$1.98m should Elliot & Co. achieve a net profit of not less than S$0.90mbetween FY2023 and FY2025, bringing the latter’s share to 51%.

With the acquisition, Elliot & Co. will help broaden Vividthree’s service portfolio and bolster value for customers. It will likewise complement Vividthree’s core business of digital content production and is in line with its ambition to expand its footprint in the communications industry. 

Moreover, the partnership will enable Vividthree to leverage Elliot Communications’ network and expertise to enter new markets and capitalise on emerging opportunities in Southeast Asia.

“Our partnership with Elliot & Co. will broaden our portfolio of services and reinforce our presence in the APAC region. With this acquisition, we are well positioned to enhance our reputation and build stronger relationships with stakeholders, which will drive value for our shareholders and enable us to better serve our clients,” said Jonathan Zhang, chief executive officer of Vividthree.

Zhang also added that the decision to partner with Elliot & Co. was based on the latter’s commitment to customer satisfaction, remarkable growth trajectory, and shared values.

Meanwhile, Jeremy Foo, founder of Elliot & Co., shared his excitement over further integrating the firm’s services and offering their clients new ways to thrive in the digital era through the acquisition.

“By combining our expertise in media engagement with Vividthree’s proven leadership in content production, we are now able to offer our customers with a comprehensive suite of content management and communications services, providing us with a competitive edge as we move into 2023 and beyond,” he concluded.

Singapore – Elliot & Co., the public relations consultancy with offices in Singapore, Malaysia, and Indonesia, has announced today that Vividthree Holdings, a diversified and Catalist-listed entertainment company, will be acquiring up to 51% stake in the former. Vividthree is a company that specialises in the production of immersive experiences with mixed technologies. 

Elliot & Co. is focused on the Southeast Asia region and mainly serves start-ups and SMEs. Since its inception in 2017, the PR consultancy firm has grown to establish offices in three markets, serving more than 1,000 clients. 

Its founder, Jeremy Foo, said, “It is an exciting time for Elliot & Co. as this announcement heralds a new level of opportunity and breakthrough that we foresee will come. Vividthree’s expertise will be invaluable to us as we seek to establish ourselves as a leader in our industry, and despite the uncertain economic situation as we enter 2023, the best is yet to come.” 

Elliot & Co. was previously called Prospr Communications before rebranding in 2020.