Tag: Ebiquity

Australia – Global marketing and media consultancy Ebiquity has announced the appointment of Paul Murphy as managing director of its Australia and New Zealand business. 

Headquartered in Sydney, Australia, Paul will report to Leela Nair, managing director of APAC, and will be responsible for leading the company’s strategy and business operations in the region.

Under Paul’s leadership, Ebiquity will continue to deliver strategic value to its clients, elevate the company’s profile, and expand and progress its ability to support marketers in achieving effective and responsible advertising. 

Paul brings over 25 years of experience in the media industry across agency, consultancy, and marketing. His career includes leadership positions such as managing director at iProspect Australia, chief media officer at Cummins & Partners, and national media manager at Carlton & United Breweries (CUB), Australia. 

Speaking on his appointment, Paul said, “I’m thrilled to have the opportunity to work with Ebiquity at this time of seismic industry change. Advertisers have never been more aware of their impact and responsibility than now, and Ebiquity is uniquely placed to support them achieve effective and responsible advertising. I look forward to connecting with as many people as possible in my new capacity in 2025.”

Meanwhile, Leela commented, “The Asia-Pacific region is a key market for us, and we are delighted about Paul’s appointment. He is a highly respected executive, and his appointment strengthens Ebiquity’s capabilities in the media and digital space.”

Lastly, Ruben Schreurs, global CEO at Ebiquity, commented, “We are thrilled to welcome Paul to the Ebiquity family. His appointment reflects our commitment to best serve our clients’ needs, help them improve media investment decisions for better business outcomes and in doing so, create a better media world together with their media agency partners.”

Shanghai, China – New data suggest that net buying cost inflation of leading advertisers in China to be under 3% in 2023, with this year seeing a 10% to 15% cut in media budgets by advertisers, according to the latest report from media investment management company Ebiquity.

According to the data, traditional net media inflation will range from 0% to 2.5% while print media buying cost will witness a 4.2% decrease. Meanwhile, Chinese digital media net cost inflation will hover in the range of 3% to 3.5%.

The data also notes that 2022 has been a tough year for the Chinese advertising industry due to a restricted GDP growth of 3%. This was largely because of the Chinese government’s imposition of ‘Zero-Covid’ policy, where several key cities have experienced extended lockdowns.

Commenting on the forecast, Stewart Li, managing director for Ebiquity China said, “Several global economic institutions have lowered China’s 2023 GDP forecast from 5.3% to 4.5% in September. This has led Ebiquity China to predict another soft year for the advertising industry. Our recommendation for advertisers is to implement a proper media cost management program with their media agencies so that they can negotiate for a tough 2023 media buying cost and KPI.”

He added, “While the budget cuts from leading advertisers have had a significant impact on multinational media agency groups with some forced to announce layoffs in 2022, the impact has been severe for local agencies too. The top 8 locally listed advertising companies’ first half 2022 financial reports show that their revenues experienced negative or soft growth year-on-year.”

London, United Kingdom – Media investment analysis company Ebiquity has announced that it has entered into a conditional agreement to acquire MediaPath Network and a definitive agreement to acquire Media Management Inc (MMi).

MediaPath is a leading global media consulting company specialising in agency selection processes, media performance measurement, and media benchmarking; while Media Management is a US-focused media audit services firm providing clients with transparency and accountability across all media channels for national and local media, and agency performance validation.

Speaking about the acquisitions, Nick Waters, global CEO at Ebiquity, said, “These moves mark a major milestone for Ebiquity. MediaPath and MMi are both highly respected companies operating in our space. Susanne and Thomas share our values and our vision for what the media industry can be and how we can serve it. Both businesses bring great teams, fantastic clients, and high-quality technology enablement.”

Meanwhile, Susanne Elias, founder of MediaPath, commented, “Using technology for innovation and delivery of our services to our clients has been a key driver for us and that now combined with Ebiquity’s global reach, broad service offerings as well as highly skilled team of media specialists creates stellar opportunities for our combined businesses, clients and teams all over the world.”

Lastly, Thomas Bridge, founder at MMi, stated, “MMi is excited to join the Ebiquity family, expanding our coverage domestically and internationally for our clients. This step further reinforces MMi’s commitment to our team and our clients in continuing our work in driving third-party media accountability.”

Both deals were signed on 29 March 2022. MMi is expected to complete on or around 4 April 2022, while MediaPath is expected to complete on or around 22 April 2022.