Tag: Eagle Eye

France – Untie Nots, a leading Software as a Service (SaaS) company and a member of the Eagle Eye Group, has recently appointed Jean-Matthieu Schertzer as its inaugural chief AI officer. This appointment follows the company’s commitment to integrating AI solutions and its rapid adoption across the retail sector.

Schertzer, who has an extensive background in applied mathematics, is poised to lead the team in advancing the next wave of AI-powered customer marketing solutions.

He is set to work with Eagle Eye Group’s leadership team and, together, bring a heightened level of support for the design, development, and implementation of AI technologies, catering to retailers and brands on a global scale.

In this new role, he will also bolster customer connections and introduce widespread, multidimensional personalisation on a global scale. This initiative will empower retailers and brands to craft hyper-personalised omnichannel experiences and establish direct, one-to-one connections with their customer base.

Speaking about the appointment, Tim Mason, CEO at Eagle Eye Group, stressed, “Our decision to appoint a Chief AI Officer comes against a backdrop of retailers struggling to provide the personalised customer experiences that today’s consumers demand.”

“We are using AI to augment the Eagle Eye nervous system, which enables the real-time matching and delivery of offers and communications to individual customers, with a ‘brain’ that can create personalised offers dynamically, on the fly. Even if you have 10 million customers, no two will receive the same offer or be engaged in the same way. Jean-Mattieu will help us bring this vision to life,” Mason added.

Zyed Jamoussi, co-founder and president of Untie Nots, also shared, “AI is already used within retail, but its true potential has yet to be harnessed.”

“We see a future where predictive AI not only identifies opportunities and anticipates customer behaviours but also provides real-time insight, enabling brands to give customers the recommendations and promotions they need when they need them. Jean-Matthieu is helping our company—and our industry—realise that future,” he ended.

Talking about AI-powered personalisation, on the other hand, Schertzer said, “We stand on the cusp of a generational opportunity with AI and its applications in retail, among other sectors.”

“I firmly believe that the brands that can implement AI-powered personalisation will dominate the future. Still, they need partners like Untie Nots and Eagle Eye that are committed to innovation and have the infrastructure and industry-specific background to execute it,” he explained.

As the company positions itself into the next platform designed specifically to maximise the potential of their customer data and execute personalised promotions and marketing, Mason concludes, “We are working to place Eagle Eye as the go-to SaaS platform for retail brands worldwide looking to take their personalisation capabilities and loyalty scheme ROIs to the next level in the months and years to come.”

Singapore – Global hospitality and tap, order, pay technology firm, me&u, unveils an expansion to their hospitality ecosystem with ‘me&u engage’ – a tool set to transform venue marketing by providing deeper customer insights and unlocking new revenue streams.

Developed with global SaaS provider Eagle Eye, me&u engage is an omnichannel loyalty, promotions and subscription platform set to influence customer behaviour along the path to purchase, helping drive incremental spend from both new and existing customers.

With me&u engage, venues can streamline customer lifecycle management, with a unified view of the customer journey, impact on revenue and return on marketing investment. Engage is also now a  part of me&u’s new suite of Influence tools, which help venues connect with their customers across the customer lifecycle journey.

Using Engage, venues can now target customer groups on and off premise via the channel of their choice, whether that be social, eDM, SMS, poster or digital. The tool helps with the claim and redemption flow, with full attribution analysis to understand the path to purchase, channel performance, campaign impact and ensure continuous optimisation.

With me&u engage, venues can increase footfall and customer spend by engaging customers on and off premise with personalised deals, offers and loyalty promotions, engage customers with personalised campaigns at scale, provide channel performance, ROI and attribution insights, and increase marketing opt-ins and drive customer loyalty using data to incentivise customer segments.

Another notable feature via me&u engage is ‘Targeted Promotions’, enabling venues to efficiently manage large-scale promotions, like those aimed at encouraging an additional order or another visit. Soon to be introduced is Stamp Cards, a digital loyalty card to foster repeated visits and reward customer loyalty. More functionalities will be added as time progresses.

Katrina Barry, CEO of me&u, said, “Partnering with Eagle Eye has enabled us to deliver a market-leading product with the same fantastic software that underpins the loyalty programs of the world’s leading retailers, including Woolworths Group in Australia, and biggest hospitality operators in the UK, including Greene King, Mitchells & Butlers and Pret A Manger. Engage delivers clear benefits for both sides – the customer and the venue.”

“We’re excited to continue to grow and answer the demands of our partner venues to expand our suite of offerings at me&u, so we can achieve our mission of creating a better future for hospitality, both for business owners and venues, as well as customers alike,” she added. 

Meanwhile, Jonathan Reeve, VP APAC at Eagle Eye, commented, “We believe me&u engage will be a milestone in the evolution of customer engagement in the hospitality sector. We are excited about the practical impact this partnership will have, not only in benefiting partner venues but also in advancing the standards of customer engagement in the industry. Together with me&u, we are thrilled to be shaping the future of hospitality in such a dynamic manner.”

APAC – SaaS technology company Eagle Eye has released its audited results for the financial year, showcasing 36% group revenue growth, and significant international revenue expansion driven by the US (129%) and APAC (56%), including its first customer in Singapore.

This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia, as well as their upcoming launch of ‘Eagle AI’ in 2024, an AI offering building on the company’s previous capabilities.

According to Tim Mason, chief executive of Eagle Eye, the development in the field of AI represents an enormous opportunity for their future, where the company sees three tangible areas for progression. First would be to continue aiming to be the leading enabler of advanced analytics and AI, followed by launching EagleAI for retailers globally, and using AI to enhance their tech stack and development capabilities. 

He also mentioned that recent developments in AI across the retail industry demonstrate that personalisation is going to be easier for all types of retailers globally to adopt, which presents an exciting opportunity for Eagle Eye’s existing AIR platform.

Talking about the upcoming AI offering, Mason said, “We have entered FY24 in a strong position with considerable momentum across the group. We are particularly excited by the opportunity for EagleAI, our new AI offering launching in 2024, building on the capabilities brought into the group with the acquisition of Untie Nots”. 

“Internally, we are exploring how AI can be applied to our own internal projects, processes  and tools to continue running the business in a more efficient way. It is in its early stages, but we believe this will be vital to reducing toil whilst maximising the time spent on innovation and product development. We expect AI to be the capability that enables further efficiencies within Eagle Eye which in turn could drive higher margins to allow us to reinvest into the business to support our continued growth,” concluded Mason. 

United Kingdom – SaaS technology company Eagle Eye has announced that it has secured a five-year contract with Morrisons, one of the largest supermarket chains in the United Kingdom. Said contract will entail Eagle Eye managing Morrisons’ loyalty and promotion services.

Through the contract, Eagle Eye’s AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. 

Moreover, the new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.

Said offering will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

Rachel Eyre, chief customer and marketing officer at Morrisons, said, “This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”

Meanwhile, Tim Mason, CEO of Eagle Eye, commented, “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.” 

He added, “We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important.”

The latest Morrison win comes after Eagle Eye also recently secured a multi-year contract with Singapore retail giant FairPrice. In it, Eagle Eye’s Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.

Singapore – Around 61% of consumers in the Asia-Pacific region say they use various money-saving techniques when grocery shopping, and it is expected that more and more consumers in the region will do the same. This is according to the latest data from SaaS technology company Eagle Eye.

According to the report, 57% of the respondents are actively seeking out items for which there is an offer or promotion available, and 47% are much more aware of items on sale or promotion. In addition, 58% are leveraging existing loyalty programs more frequently to save money, and 54% seek out loyalty programs that can offer the most value and discounts.

With such an emphasis on finding and delivering value, it’s unsurprising that grocery store loyalty programs are top of mind for both consumers and retailers. The data also noted the trend of saving money also applies to various activities such as travelling less (54%), eating at home more (50%) and actively seeking out offers and promotions (54%).

Jonathan Reeve, vice president for APAC at Eagle Eye, said, “APAC consumers see grocery loyalty programs as a means to unlock tangible value, prioritising it over status, perks or earn rewards with other brands. It’s clear that if your loyalty program fails to deliver on the value proposition, shoppers will disengage. This is an opportune time for APAC grocery retailers to focus on effective offer delivery and management, tailored promotions integrated directly into their loyalty programs and more relevant and interactive loyalty platform experiences.”

He added, “Now is the perfect time for retailers to invest in capabilities that help them showcase the value of their loyalty programs to current and potential customers and increase existing member engagement. In fact, a staggering 76% of consumers say they have joined new loyalty programs or used their existing memberships more frequently this year.”