Singapore – Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content. 

Described by Durex as the most satisfying run of the year, Come Run is an adults-only night run that invites couples to come together on 6 September (69) and finish either a 6- or 9-kilometre run at their own pace. 

As part of the prank, Durex also released an accompanying race pack of Durex, Dettol, and Tempo products like the Come Run Finisher tee, Come Run Race Bib, Durex Mutual Climax condoms, Durex Invisible condoms, Durex Play Classic H2O Lube, Dettol Wet Wipes, Tempo Petit Facial Tissue, glow sticks, and vouchers. 

While the whole event is only an April Fools prank, Durex will still be giving away their exclusive race packs to the first 100 people who take the time to actually register for the non-existent running event. 

Durex is always on top of their game when it comes to April Fools pranks on social media. The brand behind the famous condoms and personal lubricant has duped customers with marketing faux brands like Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019. 

Recently, Durex Malaysia has also released their own version of their 2024 April Fools Prank with the launch of their Durex Energy Drink

Jerome Goh, head of marketing for OTC and Intimate Wellness for MY and SG, shared, “Another year has gracefully unfolded, brimming with delightful deceptions and playful pranks. At Durex, we tirelessly strive to deliver unparalleled amusement and merriment to the masses as we revel in the jubilant spirit of April Fool’s Day. Firmly rooted in our DNA, we ardently believe that fun ideas breathe life into our existence. COME RUN with us! ”

Malaysia – Durex Malaysia has once again joined in on the fun with the launch of its first-ever Durex Energy Drink on social media as part of its witty annual April Fools antics. 

Durex described the drink as a specially crafted one that can boost energy levels and enhance intimate experiences. And to take it a step further, the drink also comes in different local flavours like rambutan, coconut, and dragonfruit to satisfy every adult’s ‘thirst’. 

Durex has been known for its fun and witty April Fools pranks on social media since 2018. The brand behind the famous condoms and personal lubricants has been revered by social media users for their content, especially their antics during April Fools that don’t fail to make people laugh, smile, and even throw some ‘spicy’ jokes here and there. 

The brand started their pranks by announcing the rollout of different condom flavours, like Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019, on social media. 

Jerome Goh, head of marketing OTC and intimate wellness for MY and SG, said, “Injecting excitement into life is essential, and that’s exactly what Durex aims to do. With a playful prank for April Fool’s Day, Durex brings a whole new meaning to the occasion. Think of it as an invigorating energy drink that fuels us with boundless joy, laughter, and happiness. Durex, your trusted companion, is here to make every moment in life truly meaningful! ” 

Singapore – As part of its April Fools Day campaign, condom brand Durex in Singapore has unveiled its ‘Happiest Meal’, encouraging its consumers to ‘dig in’.

Known for their April Fools antics, Durex continues to be revered by social media users following their April Fools prank from 2018 where they rolled out different flavours such as Durex Smoked Sausage and Durex Mala HotPot in 2019. This year, the brand took a step further by introducing real food in a box.

The said meal included nuggets, fries and an ‘Invisible’ drink — which incorporated the brand’s products, ‘Invisible Extra Sensitive’, ‘Fetherlite’, and ‘Real Feel’, amongst others. 

‘Happiest Meal’ was also made available for one day only on April 1 at the Guardian Marina Bay Sands and Watsons Bugis Junction in Singapore.